Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people... To view the full story, click the title link. Continue reading at 'Crains New York'
[ Crains New York | 2015-02-24 00:00:00 UTC ]
Websites like Jezebel revived feminism, showing the internet might have a re-radicalizing effect. Who will carry the torch?Jezebel is dead. After 16 years, the women’s news site, launched by Gawker Media under the editor Anna Holmes in 2007, shuttered for good this past week. Its most recent... Continue reading at The Guardian
[ The Guardian | 2023-11-11 12:00:36 UTC ]
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Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday
[ Digiday | 2023-03-02 15:43:20 UTC ]
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Mainstream economics is suffering an identity crisis, which began with The Great Recession and has reemerged during the current pandemic. In response, a growing collection of voices has advocated looking beyond the field—in particular, to science fiction—as a way to imagine it anew. Although... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-05 08:48:01 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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[caption id="attachment_154421" align="alignright" width="275"] Diane Anderson-Minshall[/caption] Diane Anderson-Minshall has spent nearly her entire career in the LGBTQ media space as a writer, editor and content strategist. Recently, her commitment was rewarded when she was promoted to to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-04 18:56:22 UTC ]
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If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 20:09:24 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 10:00:00 UTC ]
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The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek
[ AdWeek | 2019-08-08 15:34:45 UTC ]
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Facebook welcomes a little regulation, at least if it helps end its brand-safety problems. “We want regulation in the areas of brand safety and content moderation,” said Carolyn Everson, vice president of global marketing solutions, speaking on Tuesday at an event kicking off the Global... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 11:21:19 UTC ]
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According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off... Continue reading at AdWeek
[ AdWeek | 2018-09-20 00:00:00 UTC ]
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As publishers continue to give Facebook and Google more ad dollars and control over distribution, a group of outlets including the Wall Street Journal, The New York Times, Washington Post, Tronc and smaller newspapers are banding together. The News Media Alliance--a trade organization that... Continue reading at AdWeek
[ AdWeek | 2017-07-10 00:00:00 UTC ]
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The President Is Missing will see the former US leader make his prose fiction debut in collaboration with his golf partner the crime writing mega-sellerIn one of the most unexpected literary collaborations to date, former US president Bill Clinton is to publish a novel with bestselling crime... Continue reading at The Guardian
[ The Guardian | 2017-05-08 00:00:00 UTC ]
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The relentless pursuit of digital audiences undermines industry advocacy. The post In Spreading the Gospel of Print, Magazine Publishers Face an Identity Crisis appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-21 00:00:00 UTC ]
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Between massive shakeups at The Huffington Post and Gawker Media, this week marked the end of an era for digital publishing. For starters, late last week The Huffington Post announced that its namesake co-founder Arianna Huffington would be leaving the company to focus on a new company she’s... Continue reading at Digiday
[ Digiday | 2016-08-19 00:00:00 UTC ]
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At Gawker Media, co-founder Nick Denton has made commenting a particular obsession, even building an in-house online commenting system, Kinja. The quality of that discussion doesn’t always carry over to Facebook, though. So Gawker built a tool to pull in comment threads to run at the end of its... Continue reading at Digiday
[ Digiday | 2016-07-01 00:00:00 UTC ]
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Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content... Continue reading at Advertising Age
[ Advertising Age | 2016-06-30 00:00:00 UTC ]
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For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek
[ AdWeek | 2016-06-22 00:00:00 UTC ]
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Thiel acknowledged that he secretly bankrolled lawsuits against the gossip-tinged company and its journalists in order to put the publisher out of businessIt may be a post-ink age, but a Silicon Valley billionaire’s legal campaign against Gawker Media is about to offer a modern test of the old... Continue reading at The Guardian
[ The Guardian | 2016-05-27 00:00:00 UTC ]
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Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at Advertising Age
[ Advertising Age | 2016-04-07 00:00:00 UTC ]
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Facebook's shiny logo isn't all that's new for the social network today: The outfit's also announced how it plans to split video ad revenue with publishers. Like YouTube, Facebook will give content creators 55 percent of ad revenue and keep the rest,... Continue reading at Engadget
[ Engadget | 2015-07-02 00:00:00 UTC ]
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