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Publishers have been talking about diversification for as long as the tech companies have insisted they’re not media owners. The challenge for publishers, however, is moving beyond charging people to read content to make money. The post ‘Big steps’: Slowly, but surely French publisher Groupe... Continue reading at 'Digiday'
[ Digiday | 2022-04-13 04:01:00 UTC ]
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#traction appeared
#tech companies
#media owners
#charging people
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Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news... Continue reading at 'The Guardian'
[ The Guardian | 2017-05-25 00:00:00 UTC ]
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#publishing platforms
#read content
#analytics tools
#news organisations
The IAB and YouGov has found that 22 percent of U.K. adults have installed ad blockers, up from 18 percent in October. Although a silver lining for publishers is that 54 percent of users would turn off blockers in order to read content. Martin Ashplant, digital director at the Metro, points out... Continue reading at 'Digiday'
[ Digiday | 2016-03-01 00:00:00 UTC ]
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#post study
#read content
#silver lining
#martin ashplant
#digital director
#john barnes