How we integrated off-platform at the Guardian

Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news organisation have transformed to digital first, software does continue to eat the world meaning new technology platforms appears quickly trying to become the new mainstream medias.Those platforms where users will read content, or be notified that a new content is available, are called “off-platform” in opposition to the news organisations own websites, referred as “on-platform”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-05-25 00:00:00 UTC ]
News tagged with: #publishing platforms #read content #news organisations

Other news stories related to: "How we integrated off-platform at the Guardian"


How we integrated off-platform at the Guardian

Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news... Continue reading at The Guardian

[ The Guardian | 2017-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news organisations #read content #publishing platforms


‘Our relationship with Facebook is difficult’: The Guardian’s David Pemsel says the platform doesn’t value quality

David Pemsel, CEO of Guardian Media Group, is concerned about Facebook but bullish on the ability of philanthropic contributions to fund publishing. The post ‘Our relationship with Facebook is difficult’: The Guardian’s David Pemsel says the platform doesn’t value quality appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-19 00:00:00 UTC ]
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Publishers turn to other platforms to address platform referral traffic issues

Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday

[ Digiday | 2024-04-10 04:01:00 UTC ]
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From new media to Guardian Unlimited: records of the Guardian’s first years online

Discover the Guardian News & Media Archive’s collection of records charting the Guardian’s first steps online to its development as one of the world’s most popular newspaper websites.The GNM Archive has recently catalogued a large collection of records relating to the development of the... Continue reading at The Guardian

[ The Guardian | 2019-11-06 09:48:39 UTC ]
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‘Platforms are not forever’: Hearst’s Troy Young on platform-publisher relations

Troy Young, president of Hearst Magazines Digital Media, said social platforms need to share more of their financial success with publishers because creating great content is expensive. The good news, he said, is that platforms are paying more attention, creating teams to work more closely with... Continue reading at Digiday

[ Digiday | 2017-02-01 00:00:00 UTC ]
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Guardian Australia wins Walkley innovation award for Gaza interactive

Story showcasing text messages between Palestinian friends at start of Israel-Gaza war claims gong at 69th annual awardsGuardian Australia has claimed an award for innovation at the 69th annual Walkley awards for excellence in journalism.At the awards evening in Sydney on Tuesday, a team of... Continue reading at The Guardian

[ The Guardian | 2024-11-19 11:16:40 UTC ]
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Bloomsbury Restructures Academic Division After R&L Integration

Bloomsbury Publishing has restructured its academic division, integrating teams from the recently acquired academic division of Rowman & Littlefield. The reorganization involved some layoffs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-15 05:00:00 UTC ]
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Amazon is shutting down its Kindle Vella serialized story platform in February 2025

Amazon, in what it described as a "difficult decision," is winding down Kindle Vella and shutting it down completely in February 2025. When the company launched the serialized story platform in 2021, it said Vella was a way for readers to discover new fictional stories and a new way for authors... Continue reading at Engadget

[ Engadget | 2024-10-29 12:00:30 UTC ]
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Guardian Australia scores eight Walkley award nominations for excellence in journalism

Online publication takes out two out of three nominations for digital media innovation, including interactive based around messages between friends in Gaza and US Follow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastGuardian Australia... Continue reading at The Guardian

[ The Guardian | 2024-10-10 06:09:24 UTC ]
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Guardian Media Group in talks to sell the Observer newspaper to Tortoise

News publisher Guardian Media Group says it is in talks to sell The Observer newspaper to “slow news” outlet Tortoise Media Continue reading at ABC News

[ ABC News | 2024-09-17 16:30:04 UTC ]
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A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients

The study fits into a broader initiative by the media agency to become a hub of learning and experimentation around gen AI that’s accessible to all Omnicom clients (not just PHD or OMG) as well as the general public.  Continue reading at Digiday

[ Digiday | 2024-08-15 04:01:00 UTC ]
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Colin Kaepernick Launches AI-Based Self-Publishing Platform

The former NFL quarterback turned civil rights activist, who founded his own publishing company in 2020, has launched Lumi, an AI-based platform providing authors and other creatives with another alternative to traditional publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-25 04:00:00 UTC ]
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If You’re Going to Platform Extremists You Should At Least Check Their Facts

On June 21st, Threshold, a conservative imprint of Simon & Schuster, announced a new book deal with New York Times bestselling author and entrepreneur and noted conspiracy theorist Vivek Ramaswamy. Although it’s rumored that Donald Trump passed him over for the role of running mate, Vivek... Continue reading at Literrary Hub

[ Literrary Hub | 2024-07-09 13:34:08 UTC ]
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The UK’s Dan Conway: Election Platforms and Publishing

The UK's Publishers Association sees positive signals for publishing in political parties' platforms on AI and more for upcoming elections. The post The UK’s Dan Conway: Election Platforms and Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-11 21:47:11 UTC ]
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Frankfurter Buchmesse Is Building a ‘Frankfurt Connect’ Platform

The 'Frankfurt Connect' platform is intended to extend elements of the B2B experience of Frankfurter Buchmesse throughout the year. The post Frankfurter Buchmesse Is Building a ‘Frankfurt Connect’ Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-23 14:31:28 UTC ]
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The Guardian view on audiobooks: a growing market that asks existential questions | Editorial

When is a book not a book? When it is performed by a starry cast of hundreds. Except it has always been more complicated than thatNews this week of a 17% hike in the UK’s audiobook sales might seem like a niche business story, but it raises an existential question. What exactly is an audiobook... Continue reading at The Guardian

[ The Guardian | 2024-05-10 17:25:03 UTC ]
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OCLC Acquires CloudLibrary Digital Content Platform

Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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Open Road Integrated Media Has ‘Transformational’ Year

More titles, publishers, and services led to record revenue in 2023 at the digital marketing company, said CEO David Steinberger. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-24 05:00:00 UTC ]
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Veristage Launches Insight, an AI Platform for Book Publishers

Insight offers publishers AI tools, including large language models such as ChatGPT and Claude, to analyze documents and generate metrics, editorial and marketing assets, sales material, and other content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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Publish Nazi newsletters on your platform, Substack, and you will rightly be damned | John Naughton

The online publishing service has been criticised for the way it has allowed extremist propaganda to flourish on the siteIt’s funny how naive smart people can be sometimes. Take the founders of Substack, a US-based online platform that enables writers to send digital newsletters directly to... Continue reading at The Guardian

[ The Guardian | 2024-01-06 16:00:14 UTC ]
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