How we integrated off-platform at the Guardian

Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news organisation have transformed to digital first, software does continue to eat the world meaning new technology platforms appears quickly trying to become the new mainstream medias.Those platforms where users will read content, or be notified that a new content is available, are called “off-platform” in opposition to the news organisations own websites, referred as “on-platform”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-05-25 00:00:00 UTC ]
News tagged with: #news organisations #analytics tools #read content #publishing platforms

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‘Our relationship with Facebook is difficult’: The Guardian’s David Pemsel says the platform doesn’t value quality

David Pemsel, CEO of Guardian Media Group, is concerned about Facebook but bullish on the ability of philanthropic contributions to fund publishing. The post ‘Our relationship with Facebook is difficult’: The Guardian’s David Pemsel says the platform doesn’t value quality appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-19 00:00:00 UTC ]
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From new media to Guardian Unlimited: records of the Guardian’s first years online

Discover the Guardian News & Media Archive’s collection of records charting the Guardian’s first steps online to its development as one of the world’s most popular newspaper websites.The GNM Archive has recently catalogued a large collection of records relating to the development of the... Continue reading at The Guardian

[ The Guardian | 2019-11-06 09:48:39 UTC ]
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‘Platforms are not forever’: Hearst’s Troy Young on platform-publisher relations

Troy Young, president of Hearst Magazines Digital Media, said social platforms need to share more of their financial success with publishers because creating great content is expensive. The good news, he said, is that platforms are paying more attention, creating teams to work more closely with... Continue reading at Digiday

[ Digiday | 2017-02-01 00:00:00 UTC ]
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How HarperCollins Will Integrate HMH Trade

As part of the integration of the former HMH trade divisions, the new organization will place the bulk of the adult properties in the William Morrow group under Liate Stehlik, while the two children’s imprints, as well as HarperCollins Productions, will become part of HarperCollins Children’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-14 04:00:00 UTC ]
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The Guardian view on changes to copyright law: book lovers beware | Editorial

A government proposal to ease restrictions on the sale of imported cultural works risks harming a world-class industryThe hoopla around the release of Sally Rooney’s new novel on Tuesday – with bookshops opening early, and queues of shoppers eager to lay their hands on Beautiful World, Where Are... Continue reading at The Guardian

[ The Guardian | 2021-09-07 18:00:33 UTC ]
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ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’

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[ Publishing Perspectives | 2021-08-16 22:46:28 UTC ]
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Holding and Daley use platforms to take sport titles into new territory

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Guardian Faber lands 'uplifting' book from columnist Parkinson

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[ The Bookseller | 2021-08-06 16:10:04 UTC ]
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The newest self-publishing platform for writers? OnlyFans.

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[ Literrary Hub | 2021-07-30 16:50:24 UTC ]
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Knight Foundation Invests $5 Million in 'Library-Centered' Digital Platform

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Platforming Big Liars four months on from the insurrection

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[ Columbia Journalism Review | 2021-05-05 12:12:52 UTC ]
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Power of the platform

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[ The Bookseller | 2021-04-30 08:34:44 UTC ]
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Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech

The drumbeat against Google's cookieless tracking and ad targeting method gets louder as publishers including The Guardian and The Markup block FLoC. The post Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech... Continue reading at Digiday

[ Digiday | 2021-04-26 04:01:00 UTC ]
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Amazon Announces Its Wattpad-Style ‘Kindle Vella’ Platform

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[ Publishing Perspectives | 2021-04-14 17:25:03 UTC ]
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The Guardian view on the writing business: readers must ultimately benefit | Editorial

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Bloomsbury launches Book House platform

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PRH Audio Debuts Voiceover Casting Platform, Ahab

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[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
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