How we integrated off-platform at the Guardian

Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news organisation have transformed to digital first, software does continue to eat the world meaning new technology platforms appears quickly trying to become the new mainstream medias.Those platforms where users will read content, or be notified that a new content is available, are called “off-platform” in opposition to the news organisations own websites, referred as “on-platform”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-05-25 00:00:00 UTC ]
News tagged with: #publishing platforms #read content #analytics tools #news organisations

Other Publishing stories related to: 'How we integrated off-platform at the Guardian'


How we integrated off-platform at the Guardian

Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news... Continue reading at The Guardian

[ The Guardian | 2017-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing platforms #read content #analytics tools #news organisations


‘Our relationship with Facebook is difficult’: The Guardian’s David Pemsel says the platform doesn’t value quality

David Pemsel, CEO of Guardian Media Group, is concerned about Facebook but bullish on the ability of philanthropic contributions to fund publishing. The post ‘Our relationship with Facebook is difficult’: The Guardian’s David Pemsel says the platform doesn’t value quality appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-19 00:00:00 UTC ]
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Publishers turn to other platforms to address platform referral traffic issues

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[ Digiday | 2024-04-10 04:01:00 UTC ]
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From new media to Guardian Unlimited: records of the Guardian’s first years online

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[ The Guardian | 2019-11-06 09:48:39 UTC ]
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‘Platforms are not forever’: Hearst’s Troy Young on platform-publisher relations

Troy Young, president of Hearst Magazines Digital Media, said social platforms need to share more of their financial success with publishers because creating great content is expensive. The good news, he said, is that platforms are paying more attention, creating teams to work more closely with... Continue reading at Digiday

[ Digiday | 2017-02-01 00:00:00 UTC ]
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Amazon is shutting down its Kindle Vella serialized story platform in February 2025

Amazon, in what it described as a "difficult decision," is winding down Kindle Vella and shutting it down completely in February 2025. When the company launched the serialized story platform in 2021, it said Vella was a way for readers to discover new fictional stories and a new way for authors... Continue reading at Engadget

[ Engadget | 2024-10-29 12:00:30 UTC ]
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Guardian Australia scores eight Walkley award nominations for excellence in journalism

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[ The Guardian | 2024-10-10 06:09:24 UTC ]
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Guardian Media Group in talks to sell the Observer newspaper to Tortoise

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[ ABC News | 2024-09-17 16:30:04 UTC ]
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A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients

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[ Digiday | 2024-08-15 04:01:00 UTC ]
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Colin Kaepernick Launches AI-Based Self-Publishing Platform

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[ Publishers Weekly | 2024-07-25 04:00:00 UTC ]
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The UK’s Dan Conway: Election Platforms and Publishing

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[ Publishing Perspectives | 2024-06-11 21:47:11 UTC ]
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The Guardian view on audiobooks: a growing market that asks existential questions | Editorial

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[ The Guardian | 2024-05-10 17:25:03 UTC ]
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OCLC Acquires CloudLibrary Digital Content Platform

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[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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Open Road Integrated Media Has ‘Transformational’ Year

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[ Publishers Weekly | 2024-01-24 05:00:00 UTC ]
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[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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Publish Nazi newsletters on your platform, Substack, and you will rightly be damned | John Naughton

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[ The Guardian | 2024-01-06 16:00:14 UTC ]
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NWU Releases Platform and Principles for Generative AI Policy

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[ Publishers Weekly | 2023-10-31 00:00:00 UTC ]
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Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

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[ AdWeek | 2023-09-28 10:30:00 UTC ]
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