Study: More than half of all ad blocker users would disable them to read content

The IAB and YouGov has found that 22 percent of U.K. adults have installed ad blockers, up from 18 percent in October. Although a silver lining for publishers is that 54 percent of users would turn off blockers in order to read content. Martin Ashplant, digital director at the Metro, points out this could harm publishers of mainstream content. John Barnes, managing director of Incisive Media, said it is the responsibility for each publisher to educate readers on the role advertising plays in funding free content. The post Study: More than half of all ad blocker users would disable them to read content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-01 00:00:00 UTC ]
News tagged with: #post study #read content #silver lining #martin ashplant #digital director #john barnes

Other Publishing stories related to: 'Study: More than half of all ad blocker users would disable them to read content'

The Canadian approach to fighting ad blockers: trade ads for user data

U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday

[ Digiday | 2016-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #facebook accounts #ad blockers #user data

Only half of pre-school children being read to daily, UK study finds

Survey finds proportion of toddlers having story time fell by a fifth in five years The proportion of toddlers being read to every day has dropped by a fifth over the last five years, according to research warning that the decline is a significant threat to child development.The annual... Continue reading at The Guardian

[ The Guardian | 2018-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #feel comfortable #pre-school children

Incisive Media becomes second UK publisher to ban ad blocker users

Incisive Media, which has a mix of ad-funded and subscription-based titles, is following in the footsteps of Axel Springer's Bild, London's City AM and the Washington Post in taking a tougher stance on ad blocking. The publisher will ban visitors with ad blockers enabled on some of its sites in... Continue reading at Digiday

[ Digiday | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time publishers #john barnes #user experience #ad blocking

Study Shows Only 38.4 Percent of Digital Media Users Engage with Mag Content

As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study shows

Read Harder: A Children’s Book That Centers a Disabled Character But Not Their Disability

We've got books for the Read Harder task asking you to read a children’s book that centers a disabled character but not their disability. Continue reading at Book Riot

[ Book Riot | 2021-01-13 11:32:00 UTC ]
More news stories like this | News stories tagged with: #children’s book #read harder

This Mobile Ad Blocker Wants to Charge Brands to Show Their Ads

For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek

[ AdWeek | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #building bridges #stark difference

This Ad-Tech Company Thinks Interactive Video Ads Can Bypass Blockers

With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek

[ AdWeek | 2015-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #music-streaming services #digital downloads #biggest problem #marketing efforts #raised $2 #tech startup #longer videos #watch videos

Apple's New Ad Blockers Threaten to Remove Publishers' Mobile Ads

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek

[ AdWeek | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high quality #digital arm #todd haskell #sponsored articles

Reading Time Rose 21% in Second Half of 2020

The U.S. Department of Labor's American Time Use survey found that the time Americans spent reading daily increased 21% in the May-December period in 2020 over the comparable period in 2019, rising to 34 minutes per day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #comparable period #survey found

Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience

Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. The post Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-06-22 04:01:00 UTC ]
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Times of India, New York Times, News Corp Share Content-to-Commerce Case Studies

Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-18 19:00:36 UTC ]
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Why Do Publishers Only Get Half of Online Ad Spend?

A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek

[ AdWeek | 2020-05-06 20:21:44 UTC ]
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Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
More news stories like this | News stories tagged with: #media industry #york magazine #apple news+ #subscription model #caption id=

Children's reading comprehension falls without storytime, Egmont study reveals

Children’s reading comprehension declines to half the expected rate when they do not have regular storytime, a study from Egmont has revealed. Continue reading at The Bookseller

[ The Bookseller | 2020-02-26 22:50:26 UTC ]
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TikTok users are surprised to find themselves in ads for the app

Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 09:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #twin brother #full-time job #bad form #e-mail statement

PRH Added £25 Million to Pearson's First Half Earnings

As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pearson #penguin random house #half earnings

How quality content separates publishers from ad streams

There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-11 04:03:29 UTC ]
More news stories like this | News stories tagged with: #quality content

New Study Finds Google Receives an Estimated $4.7 Billion in Revenue from News Publishers’ Content

The News Media Alliance today published findings from a new study that analyzes how Google uses and benefits from news. Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-10 15:10:50 UTC ]
More news stories like this | News stories tagged with: #news publishers