Study: More than half of all ad blocker users would disable them to read content

The IAB and YouGov has found that 22 percent of U.K. adults have installed ad blockers, up from 18 percent in October. Although a silver lining for publishers is that 54 percent of users would turn off blockers in order to read content. Martin Ashplant, digital director at the Metro, points out this could harm publishers of mainstream content. John Barnes, managing director of Incisive Media, said it is the responsibility for each publisher to educate readers on the role advertising plays in funding free content. The post Study: More than half of all ad blocker users would disable them to read content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-01 00:00:00 UTC ]

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‘Big steps’: Slowly, but surely French publisher Groupe Figaro’s attempts to diversify get traction

Publishers have been talking about diversification for as long as the tech companies have insisted they’re not media owners. The challenge for publishers, however, is moving beyond charging people to read content to make money. The post ‘Big steps’: Slowly, but surely French publisher Groupe... Continue reading at Digiday

[ Digiday | 2022-04-13 04:01:00 UTC ]
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Is There a Silver Lining to Loss? This Memoir Shows Its Shimmer.

In “Lost & Found,” Kathryn Schulz explores the confluence of death, love and hope. Continue reading at The New York Times

[ The New York Times | 2022-01-11 10:00:05 UTC ]
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French book trade reports 20% sales surge in 2021

The coronavirus pandemic may continue to cloud people’s lives, but it has generated a silver lining for the French book business.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-10 14:15:46 UTC ]
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RockYou Successor Wild Sky Media Hires New CEO | People on the Move

[caption id="attachment_171661" align="alignright" width="150"] Emily Smith[/caption] Wild Sky Media has hired Emily Smith as its new CEO. Smith previously served as the company's SVP of content and marketing at Wild Sky Media, a role which Johanna Torres, formerly VP of content and editorial... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-26 17:39:26 UTC ]
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Duncan leaves Bloomsbury after 23 years

Bloomsbury’s digital director and publisher Stephanie Duncan has left the company after almost 23 years. Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 18:10:45 UTC ]
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What's behind the exec exodus at Comscore

Comscore remains the best hope for a serious challenge to behemoth Nielsen in U.S. TV ratings or cross-media measurement. But that hope grows dimmer as the stock nears record lows amid two new C-suite departures that follow a senior-leadership shakeup just two months ago. Chief Operating... Continue reading at Advertising Age

[ Advertising Age | 2019-06-07 16:42:47 UTC ]
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BookExpo 2018: Rep. John Lewis, the Saga Continues

In the March trilogy, Congressman John Lewis, a renowned figure in the history of the civil rights movement and American social justice, and congressional staffer Andrew Aydin, Lewis’s digital director and policy adviser, wrote a graphic memoir about the struggle for racial justice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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Publishers Still Have Plenty of Questions Amidst Facebook’s Latest Pivot

Despite lingering uncertainties, systemic shifts over the past year offer a silver lining for magazine media. The post Publishers Still Have Plenty of Questions Amidst Facebook’s Latest Pivot appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-29 00:00:00 UTC ]
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Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing

Ads.txt is showing publishers that domain spoofing remains a big problem for their video ad businesses. The post Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-12 00:00:00 UTC ]
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How we integrated off-platform at the Guardian

Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news... Continue reading at The Guardian

[ The Guardian | 2017-05-25 00:00:00 UTC ]
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Carlton hires Asher as digital director

Carlton Publishing Group has hired Japhet Asher as digital director to oversee the company’s augmented reality (AR) and digital product development. Continue reading at The Bookseller

[ The Bookseller | 2016-10-26 00:00:00 UTC ]
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Study: More than half of all ad blocker users would disable them to read content

The IAB and YouGov has found that 22 percent of U.K. adults have installed ad blockers, up from 18 percent in October. Although a silver lining for publishers is that 54 percent of users would turn off blockers in order to read content. Martin Ashplant, digital director at the Metro, points out... Continue reading at Digiday

[ Digiday | 2016-03-01 00:00:00 UTC ]
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Metro’s Mobile Roadmap: 'We Need to Look at Everything'

Martin Ashplant is returning to Metro, the U.K.’s free urban paper, as digital director during a tense time for news publishing. Projects like Google’s AMP are adding more platforms for publishers to partner with, and many readers ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-19 00:00:00 UTC ]
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Hollywood comes calling for 'banned book' Into the River

A Hollywood movie maker, an audio book producer and publishers seeking Dutch and French translation rights are the silver lining in Ted Dawe's censorship nightmare. Continue reading at Stuff

[ Stuff | 2015-09-15 00:00:00 UTC ]
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Kieron Smith to join Blackwell's

Former Book Depository m.d Kieron Smith is to join Blackwell’s as digital director in February. He replaces Matthew Cashmore in the role, who left this month to join the priesthood. Continue reading at The Bookseller

[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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Cashmore to leave Blackwell's in January

Matthew Cashmore, digital director at Blackwell’s, will leave the company in January to become a priest. Cashmore joined Blackwell’s as digital director in November 2012 after a two-year stint as digital development director at Hachette. At Blackwell's he was tasked with “integrating physical... Continue reading at The Bookseller

[ The Bookseller | 2014-11-12 00:00:00 UTC ]
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Nick Perrett to open debate at the FutureBook Innovation Workshop

Nick Perrett, group strategy and digital director at HarperCollins, will open the FutureBook... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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Tablet Users Are Heavy News Readers

A year and a half since the Apple iPad was introduced, a new study shows that reading news has become a big part of what people use tablets for. But publishers still have a way to go to get people to pay for content on tablets. The newest look at people’s willingness to pay for content is a... Continue reading at AdWeek

[ AdWeek | 2011-10-25 00:00:00 UTC ]
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Publishers should use authors to help fight piracy

Written By: Philip Jones Publication Date: Thu, 12/05/2011 - 09:31 Publishers should not overspend in the fight against piracy, and should use their authors to present a "human face" in the battle for hearts and minds, a panel discussion at the World e-Reading Congress declared. The industry... Continue reading at The Bookseller

[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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