Comscore remains the best hope for a serious challenge to behemoth Nielsen in U.S. TV ratings or cross-media measurement. But that hope grows dimmer as the stock nears record lows amid two new C-suite departures that follow a senior-leadership shakeup just two months ago. Chief Operating Officer Kathryn Bachmann left Comscore at the end of May after less than two months on a job she assumed in April, shortly after CEO Bryan Wiener and President Sarah Hofstetter resigned, citing “irreconcilable” strategic differences with the board. Chief Product Officer Dan Hess is preparing to follow her out the door. He’s tendered his resignation, according to people familiar with the matter, though he remained at Comscore as of this week. Bachmann couldn’t be reached for comment, and Hess declined to comment. What’s making the C-suite door spin so fast at Comscore is up for debate. Some people familiar with the company say Vice Chairman Bill Livek, who’s been on the board since his own company Rentrak was acquired in 2016, has wanted to be CEO since before Wiener took the job last year. Livek is said to be the key board member with whom Wiener and Hofstetter had the strategic differences that prompted their exit. Those differences are said to center on Wiener’s interest in aggressively pursuing investment in cross-platform measurement, including acquisitions, according to people familiar with the company, while the board favored going slower and focusing more on fixing Comscore’s... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-07 16:42:47 UTC ]
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Comscore remains the best hope for a serious challenge to behemoth Nielsen in U.S. TV ratings or cross-media measurement. But that hope grows dimmer as the stock nears record lows amid two new C-suite departures that follow a senior-leadership shakeup just two months ago. Chief Operating... Continue reading at Advertising Age
[ Advertising Age | 2019-06-07 16:42:47 UTC ]
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Hidden Pigeon Company, launched earlier this year to expand the reach of children’s book author Mo Willems’s portfolio, has named four new executives to its management team, including publishing veterans Carol Roeder and Jennifer Levine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-16 05:00:00 UTC ]
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Publishing executives shared their honest and unfettered opinions on the rise of generative artificial intelligence technology and its impact on traffic, IP protections, content production and jobs at the Digiday Publishing Summit last week. Continue reading at Digiday
[ Digiday | 2023-09-25 04:01:00 UTC ]
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JIC’s move comes as Nielsen nears key Media Rating Council vote on its own new measurement system. Continue reading at Advertising Age
[ Advertising Age | 2023-09-20 12:00:00 UTC ]
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DPS is right around the corner and as more ad revenue sneaks back into the market, publishing execs are looking for new ways to capture as many dollars as they can. Continue reading at Digiday
[ Digiday | 2023-09-14 04:01:00 UTC ]
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After 37 years with the Christian publishing house, Tyndale's chief administrating officer Jeff Johnson will retire on September 29. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-09 04:00:00 UTC ]
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Digiday's survey found that Comscore and Nielsen will be the dominant measurement providers during this year's NewFronts and upfronts. More than half of publishers said they will accommodate Comscore this year, and nearly half said they will accommodate Nielsen. Continue reading at Digiday
[ Digiday | 2023-05-05 04:01:00 UTC ]
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The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
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Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There's been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The... Continue reading at AdWeek
[ AdWeek | 2023-03-09 17:32:38 UTC ]
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Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age
[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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As the world book industry gathers in Frankfurt, UK executives share insights on today’s top publishing concerns—chief among them is cost. The post UK Execs: When Business is Booming and So Are the Costs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-20 12:25:15 UTC ]
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After a lengthy presentation by Manuel Sansigre, PRH's global v-p for mergers and acquisitions, Judge Florence Pan decided to exclude his testimony, ruling that the data had not been independently verified. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-16 04:00:00 UTC ]
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Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age
[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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Extremely long wait times being experienced by arriving and departing passengers at Toronto Pearson Airport are likely to continue until Labour Day, a former Air Canada executive said Wednesday. Continue reading at CBC
[ CBC | 2022-06-08 17:55:58 UTC ]
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Viewers have long complained about the early HBO Max app’s tendency to crash, and its lack of discoverability features. There have been a number of overhauls and fixes since then. Now we know why. Turns out that HBO Max launched its apps before they were ready in order to keep up with its... Continue reading at Engadget
[ Engadget | 2022-04-14 23:32:58 UTC ]
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Deal with Comcast's Effectv covers 66 local markets, 35 million subscribers and supports shift toward selling custom audiences during pandemic. Continue reading at Advertising Age
[ Advertising Age | 2022-04-12 14:40:50 UTC ]
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Bill Livek announces departure amid growing industry interest in Nielsen competitors. Continue reading at Advertising Age
[ Advertising Age | 2022-03-01 00:04:04 UTC ]
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The International Association for Scientific, Technical and Medical Publishers (STM) has appointed Dr Caroline Sutton as the organisation’s new chief executive officer. Continue reading at The Bookseller
[ The Bookseller | 2021-11-16 04:56:03 UTC ]
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The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at Digiday
[ Digiday | 2021-09-30 19:04:53 UTC ]
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Phyllis Mandel, retired senior v-p of fulfillment at Bantam, BDD, and Penguin Random House distribution facilities, died on May 20 in Cape Cod—the day after her 75th birthday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-24 04:00:00 UTC ]
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