Comscore remains the best hope for a serious challenge to behemoth Nielsen in U.S. TV ratings or cross-media measurement. But that hope grows dimmer as the stock nears record lows amid two new C-suite departures that follow a senior-leadership shakeup just two months ago. Chief Operating Officer Kathryn Bachmann left Comscore at the end of May after less than two months on a job she assumed in April, shortly after CEO Bryan Wiener and President Sarah Hofstetter resigned, citing “irreconcilable” strategic differences with the board. Chief Product Officer Dan Hess is preparing to follow her out the door. He’s tendered his resignation, according to people familiar with the matter, though he remained at Comscore as of this week. Bachmann couldn’t be reached for comment, and Hess declined to comment. What’s making the C-suite door spin so fast at Comscore is up for debate. Some people familiar with the company say Vice Chairman Bill Livek, who’s been on the board since his own company Rentrak was acquired in 2016, has wanted to be CEO since before Wiener took the job last year. Livek is said to be the key board member with whom Wiener and Hofstetter had the strategic differences that prompted their exit. Those differences are said to center on Wiener’s interest in aggressively pursuing investment in cross-platform measurement, including acquisitions, according to people familiar with the company, while the board favored going slower and focusing more on fixing Comscore’s... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-07 16:42:47 UTC ]
The IAB and YouGov has found that 22 percent of U.K. adults have installed ad blockers, up from 18 percent in October. Although a silver lining for publishers is that 54 percent of users would turn off blockers in order to read content. Martin Ashplant, digital director at the Metro, points out... Continue reading at Digiday
[ Digiday | 2016-03-01 00:00:00 UTC ]
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Facebook’s scheme for speedy news stories has finally come to Android. With select publishers you’ll now see a lightning bolt icon in the top corner, which denotes that article is stored on Facebook’s servers and will load rapidly.This feature, as is often the case, first debuted on the... Continue reading at PC World
[ PC World | 2015-12-18 00:00:00 UTC ]
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A Hollywood movie maker, an audio book producer and publishers seeking Dutch and French translation rights are the silver lining in Ted Dawe's censorship nightmare. Continue reading at Stuff
[ Stuff | 2015-09-15 00:00:00 UTC ]
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Changes are coming for millennial-targeted publisher BuzzFeed. The company announced on Monday that it received $50 million in series E funding from venture capital firm Andreessen Horowitz and planned to restructure the company with the funds. "Today we think the time is perfect to grow our... Continue reading at AdWeek
[ AdWeek | 2014-08-12 00:00:00 UTC ]
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Facebook Inc. bought video advertising company LiveRail to help it target and distribute video ads, AdWeek reported. TechCrunch pegged the price tag between $400 million and $500 million, although the companies haven’t disclosed the terms. LiveRail, based in San Francisco, has created a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-07-03 00:00:00 UTC ]
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France's literary market has great potential, yet big firms remain reluctant to learn the language of international rights tradingSix thousand languages are spoken worldwide, but few have a market for books. French is the fifth-largest language pool, coming after Chinese, English, Spanish and... Continue reading at The Guardian
[ The Guardian | 2014-05-13 00:00:00 UTC ]
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A year and a half since the Apple iPad was introduced, a new study shows that reading news has become a big part of what people use tablets for. But publishers still have a way to go to get people to pay for content on tablets. The newest look at peoples willingness to pay for content is a... Continue reading at AdWeek
[ AdWeek | 2011-10-25 00:00:00 UTC ]
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