Tablet Users Are Heavy News Readers

A year and a half since the Apple iPad was introduced, a new study shows that reading news has become a big part of what people use tablets for. But publishers still have a way to go to get people to pay for content on tablets. The newest look at people’s willingness to pay for content is a survey conducted by the Pew Research Center’s Project for Excellence in Journalism in collaboration with The Economist Group. The results will be released Tuesday in a report titled "The Tablet Revolution and What it Means for the Future of News." The survey showed that 53 percent of tablet owners use the devices to read articles, roughly equal to the amount that use it for email (54 percent) and beating out the amount that use it for social networking (39 percent) and gaming (30 percent). There's good news for well-established brands, too: Tablet users tend to turn to big-name news outlets, although a third try out new sources. (Pew defines news as everything from headlines to in-depth articles and commentary.) However, apps, which publishers have seen as a golden opportunity to get new revenue from consumers, haven’t overtaken the browser as a way of getting news on the tablet. Only 21 percent of those surveyed primarily use apps to get news, while 40 percent rely on the browser. Another 31 percent said they use both equally. “There’s good news and bad news here,” said Tom Rosenstiel, director of PEJ and one of the study’s editors. “More than half are getting news daily. … Lots of... Continue reading at 'AdWeek'

[ AdWeek | 2011-10-25 00:00:00 UTC ]
News tagged with: #silver lining #written word #past summer

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Tablet Users Are Heavy News Readers

A year and a half since the Apple iPad was introduced, a new study shows that reading news has become a big part of what people use tablets for. But publishers still have a way to go to get people to pay for content on tablets. The newest look at people’s willingness to pay for content is a... Continue reading at AdWeek

[ AdWeek | 2011-10-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #past summer #written word #silver lining


News outlets look to tablet computer users for revenue

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[ Baltimore Sun | 2011-10-25 00:00:00 UTC ]
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Study Says Tablet, E-Reader Users Haven’t Given Up Print

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[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Hearst Hails the Age of the Tablet, Says Readers are Willing to Pay More for Tablet Editions

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[ Editor & Publisher | 2012-05-16 00:00:00 UTC ]
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Twitter Users Have Field Day With Sarah Huckabee Sanders' Book News

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Facebook considering hiring editors to pick quality news for users

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D&D Reader app brings paper reference books to your tablet

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As Apple Seeks To Please News Publishers, Users Worry About An Ad Influx

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Facebook Is Enlisting American Users in the Fight Against Fake News

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Apple Opens Mobile News App to All Publishers in Bid for Readers

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How Facebook Is Using Surveys to Improve Its News Feed and Give Users What They Want

Facebook is taking more of a "survey says" approach to what users will see in their news feeds. In a blog post published today, Facebook software engineers Cheng Zhang and Si Chen explained that the Menlo Park, Calif.-based company's traditional ways of determining what shows up in feeds—likes,... Continue reading at AdWeek

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Amazon releases 'Reader's Edition' tablet

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Jewish News and Culture Site Tablet Debuts Print Mag

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Amazon Rolls Out New and Upgraded Tablets, E-readers

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Sony to close Reader store and move users to Kobo's ebook platform in 'late March'

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Pew Research Center Reports Increases in Tablet and E-Reader Ownership

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[ Folio Magazine | 2013-10-25 00:00:00 UTC ]
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KODAK Stream Inkjet Technology Helps News UK Increase Reader Engagement

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[ Editor & Publisher | 2013-10-09 00:00:00 UTC ]
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Facebook, With a Focus on Mobile, Works on Project for News Via Users

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[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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IDPF: Tablets eroding e-reader sales

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