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Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format's death.Autoplay-with-sound's execution comes at the... Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-14 00:00:00 UTC ]
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#microsoft edge
#ad format
#procter gamble
#ad types
[Sponsored] MediaRadar examines a new ad format that's getting a wide embrace from agencies and publishers alike. The post What Do Publishers Need to Know About Vertical Video? appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2017-09-19 00:00:00 UTC ]
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#vertical video
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Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at 'AdWeek'
[ AdWeek | 2017-06-28 00:00:00 UTC ]
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Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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#ad format
#select publishers
#content creators
As we wind down for the holidays, we're looking back at the stories that were most popular among Adweek.com readers over the course of the year. Today, we look at stories from our Technology channel. 50. Facebook Vertical Video Ads Just Went Live and Are Evidently Producing Great Results 49.... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-23 00:00:00 UTC ]
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#$30 million
#multiple accounts
#make money
#hot list
Snapchat is getting closer to forking over the data that advertisers want, and the stats will be coming in the form of mobile app-install ads. Today, a short video ad promoting SGN's mobile game Cookie Jam is running within iHeartRadio's Discover channel—the app's hub of daily content from... Continue reading at 'AdWeek'
[ AdWeek | 2016-02-04 00:00:00 UTC ]
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#app-install ads
#ad format
For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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#ad targeting
#holiday shopping
#black friday
#ad format
If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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#ad format
#people wanted
#sights set
#global head