Facebook's Virtual Reality-Style Ads Are Here With Big Brands on Board

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In September, Facebook rolled out a video creation tool that let publishers and brands like Vice and Mountain Dew post 360-degree clips organically to their pages. Now that tool has been wrapped into a new ad format that shows up as sponsored posts in newsfeeds. The high-definition capabilities are already spurring brands to get a bit more creative with their Facebook ads. For example, Mondelez-owned Ritz's two-minute spot  gives people a 360-degree view of a holiday party. And AT&T used its ad to put viewers behind the wheel of Ben Albano, and up-and-coming race-car driver. In addition to the new ad format, Facebook's 360-degree videos can also be watched on iOS and Samsung Gear devices. Previously, the clips only worked on desktops and Android-powered phones and tablets. The development is a small step toward what Facebook likely has in store for Oculus Rift, the the VR headset that is anticipated to become widely available in early 2016. Facebook has also added a new microsite with information about how VR works as well as editing tools for creators, which should help more brands and publishers post videos to their pages. The move is the latest example of Facebook's ambitions to... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-13 00:00:00 UTC ]
News tagged with: #360-degree videos #small step #oculus rift #company revealed

Other Publishing stories related to: 'Facebook's Virtual Reality-Style Ads Are Here With Big Brands on Board'


Facebook's Virtual Reality-Style Ads Are Here With Big Brands on Board

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek

[ AdWeek | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #360-degree videos #small step #oculus rift #company revealed


YouTube rolls out augmented reality, virtual try-ons for makeup brands, influencers

YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 21:35:54 UTC ]
More news stories like this | News stories tagged with: #video stars #nielsen


Are Facebook Stories Ads Beginning to Catch On With Brands?

Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek

[ AdWeek | 2019-05-31 19:45:16 UTC ]
More news stories like this | News stories tagged with: #ad community


Facebook expands playable ads and transparency for brands

Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week

[ Media Week | 2019-05-29 15:49:28 UTC ]
More news stories like this |


Glamour's goodbye to print, DDB's big win and Facebook's ad issues: Wednesday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayGlamour, long a mainstay in Cond... Continue reading at Advertising Age

[ Advertising Age | 2018-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audio version #alexa device #alexa app #magazine business


Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek

[ AdWeek | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #start publishing


Facebook food giant Tastemade is getting into virtual reality

Tastemade is a food video giant. And yet, the publisher wants to be known for more than its recipe videos. It’s one of the reasons behind “A Perfect Day in Los Angeles,” the company’s first VR film, which features Ryan Seacrest, Conan O’Brien and social influencers providing a tour of the city.... Continue reading at Digiday

[ Digiday | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual reality #recipe videos #perfect day #test case


Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video

Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek

[ AdWeek | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great creative #conversion rate #target audience #adweek magazine


Brands Can Now Produce Native Ads on Facebook More Effectively

Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek

[ AdWeek | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing efforts #social site #video game #video hub #pay publishers #menlo park


Facebook Just Added Data to Help Brands See If They're Driving Offline Sales

Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today.  The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek

[ AdWeek | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social giant #mobile devices


Facebook Brings 360-Degree Virtual Reality Videos to News Feeds

Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to their pages. Desktop viewers just have to drag their mouse over a clip to change the angle, and... Continue reading at AdWeek

[ AdWeek | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual reality #menlo park #single day


Oculus Connect: 5 key questions at the big virtual reality conference in Hollywood

Oculus VR, the virtual reality technology company owned by Facebook Inc., is set to make several announcements Thursday in the final stretch before its first products start shipping early next year. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oculus vr


Why Marketers Shouldn't Get Overexcited About Virtual Reality as a Branding Tool

Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek

[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial services #programmatic buying #adweek magazine


Facebook's Immersive Mobile Ads Finally Give Brands the Creative They Want

After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek

[ AdWeek | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv budgets #advertisers today #content users #chris tuff


Facebook’s Audience Network puts native ads everywhere (and publishers are on-board)

Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday

[ Digiday | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #single platform


Big Brands Jump on Flipboard's New Video Ads

Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek

[ AdWeek | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exclusive content #digital video #made sense #pilot launch #entertainment industries #including video #additional cost


Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen


ProPublica’s Facebook-Monitoring Political Ad Tool (Which Facebook Fought) is Alive Again with a New Home at the Globe and Mail

The Globe and Mail is the new home to the Facebook Political Ad Collector, a browser extension that ProPublica built and Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-07 18:45:03 UTC ]
More news stories like this | News stories tagged with: #browser extension


News groups ask Facebook to stop treating media ads like political ads

News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age

[ Advertising Age | 2018-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news sites #american society #digital content


Facebook Audience Network Added Auction Bidding for In-App Ads

Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek

[ AdWeek | 2018-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #header bidding #thousand impressions