Sony shares reversed declines in Tokyo trading after the company announced a release date for its virtual-reality headset and unveiled exclusive games for the PlayStation 4 console, including Batman and Spider-Man titles.The PlayStation VR will go on sale in the U.S. on Oct. 13 with 50 titles available by the end of the year, Sony said at the E3 gaming convention in Los Angeles on Monday. The VR library will eventually include an exclusive Batman game, Capcom's "Resident Evil 7," Square Enix Holdings's "Final Fantasy XV" and a Star Wars title. Sony shares, which had declined earlier, were up 0.6%.Sony's PlayStation VR is poised to take an early lead in what is considered year zero for the virtual-reality industry. At $399, its about half the price of the $799 HTC Vive, developed by HTC and game publisher Valve. Facebook priced its Oculus Rift at $599. While those headsets offer higher quality graphics, they also require high-end computers to run. Sony's device was designed to work with the PlayStation 4, which 40 million people already own. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-06-15 00:00:00 UTC ]
The managers of the pioneering digital media company will take the next six months to figure out a new direction. The post How CollegeHumor lost its early lead appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-15 05:01:41 UTC ]
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Public libraries aren't just for books anymore. These days, you can grab an ebook, movie or video game (not to mention learn how to code) at your local branch with nothing more than a free library card. Libraries are also the last bastion of interne... Continue reading at Engadget
[ Engadget | 2017-06-08 00:00:00 UTC ]
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Facebook is on the hook for $500 million in damages after losing an intellectual property lawsuit Wednesday to ZeniMax Media over its virtual reality headset, the Oculus Rift. ZeniMax, a video game publisher, sued the social network in 2014 in U.S. District Court in Dallas shortly after Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-02-02 00:00:00 UTC ]
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Sony shares reversed declines in Tokyo trading after the company announced a release date for its virtual-reality headset and unveiled exclusive games for the PlayStation 4 console, including Batman and Spider-Man titles.The PlayStation VR will go on sale in the U.S. on Oct. 13 with 50 titles... Continue reading at Advertising Age
[ Advertising Age | 2016-06-15 00:00:00 UTC ]
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If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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The internet powerhouses are using their billions to challenge in sectors far removed from their original business modelsThe webs biggest consumer companies make the bulk of their incomes, and have built up vast assets, from targeted advertising. It accounts for around 90% of Facebooks revenue... Continue reading at The Guardian
[ The Guardian | 2014-11-02 00:00:00 UTC ]
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Magazine publishers have more directly embraced tablets over more than a year as it became clearer that they were boosting the bottom line. We may be witnessing a watershed moment today, however. Hearst has started publishing issues for 22 of its magazines in the iOS Newsstand days before their... Continue reading at Engadget
[ Engadget | 2013-01-18 00:00:00 UTC ]
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