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Apple is borrowing a marketing tactic from Twitter pirates. The company made the unusual move of uploading the entire first episode of its series Silo to the social platform, allowing anyone there to watch the opening installment for free. The gambit follows Twitter’s move to allow longer video... Continue reading at 'Engadget'
[ Engadget | 2023-06-27 18:24:03 UTC ]
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#american author
#science fiction
The social platform’s new billionaire owner wants to rebalance information ecologies in favour of the rightWhy bother reinstating Donald Trump’s Twitter account? Twitter owner Elon Musk, having said that no such decisions would be made until a content moderation council was established, made the... Continue reading at 'The Guardian'
[ The Guardian | 2022-11-22 14:09:26 UTC ]
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Generations of readers who fondly recall Reading Rainbow are in luck: LeVar Burton can be your reading guide once again. Burton is launching his own book club (for adults!) in partnership with the new book club platform Fable, a social platform that “deliver[s] the world’s best social experience... Continue reading at 'Literrary Hub'
[ Literrary Hub | 2021-05-12 15:37:28 UTC ]
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#reading guide
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Marketing books during a pandemic brought about many challenges, including re-directing campaigns, getting cut-through and navigating the suddenly massive world of TikTok. Conversations began this time last year, with more and more publishers becoming curious about what exactly TikTok had to... Continue reading at 'The Bookseller'
[ The Bookseller | 2021-01-31 22:48:32 UTC ]
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#marketing books
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Social platform's latest tech can detect non-consensual intimate images before they're reported, but victims won't be alerted. Continue reading at 'Stuff'
[ Stuff | 2019-05-31 23:30:00 UTC ]
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For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms... Continue reading at 'AdWeek'
[ AdWeek | 2017-03-16 00:00:00 UTC ]
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#content offerings
Most publishers would agree that Facebook metrics have never been perfect. But the latest blunders have rocked confidence among some big media owners, forcing them to reassess where and how they should be allocating budget and resources to specific social platforms. Others believe the public mea... Continue reading at 'Digiday'
[ Digiday | 2016-11-22 00:00:00 UTC ]
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New app provides a social platform for talking about, sharing, and reviewing books. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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Facebook has created a video hub that will roll out in the coming weeks for its flagship mobile app. According to a TechCrunch story, a button for the hub will receive prominent placement in the Facebook app and often highlight live video—though it will offer recorded clips as well. ... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-06 00:00:00 UTC ]
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#mark zuckerberg
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#feel connected
#big shift
If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer. Such retargeting isn't at all new, but... Continue reading at 'AdWeek'
[ AdWeek | 2016-03-08 00:00:00 UTC ]
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#months ahead
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Digital platform SuperAwesome has acquired PopJam, a social network for children, from Mind Candy, for an undisclosed sum. PopJam is a mobile-only social platform where children can share content, often pictures, and take part in games and competitions. It also features book excerpts provided... Continue reading at 'The Bookseller'
[ The Bookseller | 2015-09-15 00:00:00 UTC ]
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Google, Facebook, Twitter and any other social platform you care to name would at one time have gone to the corporate stake to defend the idea that they are not publishers or actively engaged in acts of journalism. Things are changing rapidly. .. Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-04-30 00:00:00 UTC ]
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Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-12-20 00:00:00 UTC ]
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#social platform
#video channel
HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-21 00:00:00 UTC ]
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#emarketer predicts
#mobile devices
#qr codes
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