Marketing books during a pandemic brought about many challenges, including re-directing campaigns, getting cut-through and navigating the suddenly massive world of TikTok. Conversations began this time last year, with more and more publishers becoming curious about what exactly TikTok had to offer, and whether it was the right fit for their brand. I doubt I’ll ever say that TikTok is absolutely a social platform that works for every publisher or author. What I will say is that it’s unique, exciting and fast-paced - and if you do it right, you’re onto a winner. Continue reading at 'The Bookseller'
[ The Bookseller | 2021-01-31 22:48:32 UTC ]
Apple is borrowing a marketing tactic from Twitter pirates. The company made the unusual move of uploading the entire first episode of its series Silo to the social platform, allowing anyone there to watch the opening installment for free. The gambit follows Twitter’s move to allow longer video... Continue reading at Engadget
[ Engadget | 2023-06-27 18:24:03 UTC ]
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The social platform’s new billionaire owner wants to rebalance information ecologies in favour of the rightWhy bother reinstating Donald Trump’s Twitter account? Twitter owner Elon Musk, having said that no such decisions would be made until a content moderation council was established, made the... Continue reading at The Guardian
[ The Guardian | 2022-11-22 14:09:26 UTC ]
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Generations of readers who fondly recall Reading Rainbow are in luck: LeVar Burton can be your reading guide once again. Burton is launching his own book club (for adults!) in partnership with the new book club platform Fable, a social platform that “deliver[s] the world’s best social experience... Continue reading at Literrary Hub
[ Literrary Hub | 2021-05-12 15:37:28 UTC ]
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Marketing books during a pandemic brought about many challenges, including re-directing campaigns, getting cut-through and navigating the suddenly massive world of TikTok. Conversations began this time last year, with more and more publishers becoming curious about what exactly TikTok had to... Continue reading at The Bookseller
[ The Bookseller | 2021-01-31 22:48:32 UTC ]
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Social platform's latest tech can detect non-consensual intimate images before they're reported, but victims won't be alerted. Continue reading at Stuff
[ Stuff | 2019-05-31 23:30:00 UTC ]
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For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms... Continue reading at AdWeek
[ AdWeek | 2017-03-16 00:00:00 UTC ]
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What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
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Most publishers would agree that Facebook metrics have never been perfect. But the latest blunders have rocked confidence among some big media owners, forcing them to reassess where and how they should be allocating budget and resources to specific social platforms. Others believe the public mea... Continue reading at Digiday
[ Digiday | 2016-11-22 00:00:00 UTC ]
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New app provides a social platform for talking about, sharing, and reviewing books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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Facebook has created a video hub that will roll out in the coming weeks for its flagship mobile app. According to a TechCrunch story, a button for the hub will receive prominent placement in the Facebook app and often highlight live video—though it will offer recorded clips as well. ... Continue reading at AdWeek
[ AdWeek | 2016-04-06 00:00:00 UTC ]
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Digital platform SuperAwesome has acquired PopJam, a social network for children, from Mind Candy, for an undisclosed sum. PopJam is a mobile-only social platform where children can share content, often pictures, and take part in games and competitions. It also features book excerpts provided... Continue reading at The Bookseller
[ The Bookseller | 2015-09-15 00:00:00 UTC ]
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Google, Facebook, Twitter and any other social platform you care to name would at one time have gone to the corporate stake to defend the idea that they are not publishers or actively engaged in acts of journalism. Things are changing rapidly. .. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-30 00:00:00 UTC ]
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Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at AdWeek
[ AdWeek | 2014-12-20 00:00:00 UTC ]
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HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub... Continue reading at AdWeek
[ AdWeek | 2013-10-21 00:00:00 UTC ]
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Written By: Lisa Campbell and Benedicte Page Publication Date: Fri, 16/09/2011 - 08:40 Waterstone's has floated the idea of introducing differential book pricing across stores in the UK in its discussions with some publishers. The chain is considering marketing books at different prices across... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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