Embracing BookTok

Marketing books during a pandemic brought about many challenges, including re-directing campaigns, getting cut-through and navigating the suddenly massive world of TikTok. Conversations began this time last year, with more and more publishers becoming curious about what exactly TikTok had to offer, and whether it was the right fit for their brand. I doubt I’ll ever say that TikTok is absolutely a social platform that works for every publisher or author. What I will say is that it’s unique, exciting and fast-paced - and if you do it right, you’re onto a winner. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-01-31 22:48:32 UTC ]
News tagged with: #marketing books #social platform

Other Publishing stories related to: 'Embracing BookTok '


Embracing BookTok

Marketing books during a pandemic brought about many challenges, including re-directing campaigns, getting cut-through and navigating the suddenly massive world of TikTok. Conversations began this time last year, with more and more publishers becoming curious about what exactly TikTok had to... Continue reading at The Bookseller

[ The Bookseller | 2021-01-31 22:48:32 UTC ]
More news stories like this | News stories tagged with: #marketing books #social platform


Why Novelists Should Embrace Artificial Intelligence

Let’s imagine, for the purpose of this essay, that the following statement is true: An AI writes a novel. Actually, forget about the imagining. This is already happening. Today’s AIs—large language models (LLMs) specifically, like GPT-4—can write. If you’ve glanced at the headlines this year,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-08 09:51:43 UTC ]
More news stories like this | News stories tagged with: #novelists


By embracing the vices I used to avoid, I'm learning to be kinder to myself

At the age of 28, Keith Hodder hadn’t had a sip of alcohol, a drag of a cigarette or even a cup of coffee. Today he's out to challenge his vices one by one in order to be more comfortable with being vulnerable and to understand why he was being so judgmental toward others and himself in the... Continue reading at CBC

[ CBC | 2023-10-21 08:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder


#BookTok Helped Book Sales Soar. How Long Will That Last?

In July, for the first month ever, sales from the roughly 180 BookTok authors BookScan follows fell from the prior year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #prior year #bookscan


Arati Kumar-Rao on the Shifting Embrace of the Ganga River

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-22 08:52:11 UTC ]
More news stories like this | News stories tagged with: #emerging stories #emergence magazine #online publication #sacred connection #narrated essays


Ann Patchett: Author, Bookstore Owner, and BookTok Influencer

“I have only the vaguest understanding of what TikTok is,” Patchett insists. And yet she and her bookstore, Parnassus Books, have become microcelebrities on the app thanks to the shop's savvy marketing manager, Sarah Arnold. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore owner #ann patchett #parnassus books #bookstore


How America Came to Enthusiastically Embrace Sushi

Strictly speaking, “sushi” refers not to the raw fish, but rather to the rice seasoned with vinegar, salt, and a bit of sugar. The concept of sushi came from China, where a 4th-century cookbook mentions salted fish being placed in cooked rice to undergo a fermentation process that helped... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-08 09:52:05 UTC ]
More news stories like this | News stories tagged with: #strictly speaking #cookbook


Barnes & Noble to Host Inaugural BookTok Festival

The bookstore chain has announced the first-ever BookTok Festival will be held at its flagship store in New York City's Union Square on February 4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #flagship store #union square #bookstore chain


U.S. Booksellers Embrace Books in Spanish

Driven by the spread of language-immersion schools, bilingual families, and other factors, many stores are expanding their Spanish-language offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bilingual families


Inspirational passion or paid-for promotion: can BookTok be taken on face value?

TikTok’s book reviewing community is here to stay, having even received publishing awards for innovation, but issues of authenticity and safety aboundBookTok, the nickname for TikTok videos in which books are discussed, analysed, cried about and turned into “aesthetic” moodboards, began as a... Continue reading at The Guardian

[ The Guardian | 2022-11-15 17:10:25 UTC ]
More news stories like this | News stories tagged with: #small group #relative obscurity #book trade #creative people #book sales #recently called #bookseller


Forbes’ Event Revenue Rises 60% as It Embraces Hybrid Formats

The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher. The privately held property, which in July scuttled its plan to go public via a... Continue reading at AdWeek

[ AdWeek | 2022-10-17 11:14:16 UTC ]
More news stories like this | News stories tagged with: #hybrid model #news publisher


TikTok Beefs Up #BookTok With Penguin Random House

TikTok users can now link their favorite books from Penguin Random House within their videos following a partnership between the video creation platform and the publisher. Users in the U.K. and U.S. can click "Add Link" and select "Book" prior to posting their video, at which point any Penguin... Continue reading at AdWeek

[ AdWeek | 2022-09-20 19:30:00 UTC ]
More news stories like this | News stories tagged with: #tiktok users ##booktok #penguin random house


The Guardian view on BookTok: a welcome disruptor of the status quo | Editorial

The social media platform is revolutionising bookshops and galvanising publishers. Enjoy it while it lastsThe bestselling book in the UK last week, and of the year so far, is an American novel that was published in 2016. If that sentence sounds implausible, the odds are you have not yet caught... Continue reading at The Guardian

[ The Guardian | 2022-09-04 17:25:02 UTC ]
More news stories like this | News stories tagged with: #guardian view #covid pandemic #colleen hoover #nielsen #bestselling book


A Black mother’s wary embrace of her neighborhood’s White mommy group

In her gentrifying D.C. neighborhood, Helena Andrews-Dyer confronts issues of race and belonging — and, as a new mom, finds a place to vent. Continue reading at The Washington Post

[ The Washington Post | 2022-09-02 10:00:29 UTC ]
More news stories like this | News stories tagged with: #black mother


‘More zeros than I’ve seen in my life’: the author who got a six-figure deal via ‘BookTok’

After she was dropped by her agent, Alex Aster turned to a books-obsessed corner of TikTok to gauge interest in her YA novel … and now Lightlark is one of the most eagerly anticipated releases of the yearHaving finally published her first novel, Alex Aster was feeling disheartened. The book had... Continue reading at The Guardian

[ The Guardian | 2022-08-16 13:32:30 UTC ]
More news stories like this | News stories tagged with: #literary agent #six-figure deal #books world #million times #film rights #ya novel


Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon

New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and... Continue reading at The Guardian

[ The Guardian | 2022-08-15 16:03:52 UTC ]
More news stories like this | News stories tagged with: #live events #emotional novels #older titles #briefly gorgeous #casey mcquiston #beach read #emily henry #bestseller charts


A generous exploration of creativity that embraces its mysteries

Journalist Matt Richtel doesn't have all the answers about the creative process — and that's a good thing. Continue reading at The Washington Post

[ The Washington Post | 2022-06-24 12:00:37 UTC ]
More news stories like this | News stories tagged with: #good thing


Dark Horse Media Acquired by the Embracer Group

Dark Horse Media, an independent comics publishing house and entertainment media company, has been acquired by the Embracer Group, a Swedish videogame development company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-22 05:00:00 UTC ]
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