Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the social media platform said it served 1 billion videos daily, though an Adweek source says that figure has ballooned to 3 billion videos every day. 2. Starting next month—as in less than two weeks from today—some agencies will start demanding 100 percent ad viewability from publishers, Digiday reports. If advertisers are serious about that mandate, well, that's a debate that could quickly turn into a scrum in early '15. In April, the Media Ratings Council established a standard that half of an ad needs to be in view for one second in order for it to count as a chargeable impression. 3. According to new stats from Salesforce, 86 percent of brand marketers say that building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have the needed infrastructure to bring the concept to fruition. 4. Barbie has the largest social media following when it comes to toy brands, per Brand Chorus' research, though Lego's marketers do the most with their following, which includes 10 million Facebook fans. 5. Combining Google's search advertising data and location data, Famous Footwear said that 15 to 17 percent of the clicks on its Google ads have... Continue reading at 'AdWeek'
[ AdWeek | 2014-12-20 00:00:00 UTC ]
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#video channel
Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at AdWeek
[ AdWeek | 2014-12-20 00:00:00 UTC ]
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#social platform
#video channel
The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several notable publishers told us that Facebook... Continue reading at AdWeek
[ AdWeek | 2015-04-21 00:00:00 UTC ]
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#wall street
#digiday reported
#total sales
We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users. Check them out: 1. Livestreaming down In the second half of 2016, per eMarketer, UBS Evidence Lab found that 36 percent... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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#security concerns
It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was... Continue reading at AdWeek
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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#holiday shoppers
#released today
#$20 million
#$200 million
Check out these seven digital marketing stats that caught our eye during the last few days. 1. Brands on bots After offering chatbots for only a few months, Kik said on Thursday that its app has already facilitated nearly 2 billion messages with brands, entertainment companies and publishers... Continue reading at AdWeek
[ AdWeek | 2016-08-05 00:00:00 UTC ]
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The media world for months has been all Facebook, Donald Trump and ad blocking, so why would the past week in digital marketing be any different? Check out these eight data points that jumped off the page during the past several days. 1. If social is any indication, Hillary is in... Continue reading at AdWeek
[ AdWeek | 2016-07-28 00:00:00 UTC ]
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#top priority
#display ad
From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted... Continue reading at AdWeek
[ AdWeek | 2016-07-01 00:00:00 UTC ]
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#sit tight
#chief scientist
The past week of digital marketing data involved everything from serious stats on Facebook's diminishing referrals for some publishers to the a goofy clip-on man bun going viral on Groupon. 1. Snapchat video views have tripled since May and now total 6 billion every day, according to a... Continue reading at AdWeek
[ AdWeek | 2015-11-10 00:00:00 UTC ]
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#display ad
#phone call
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Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at AdWeek
[ AdWeek | 2015-10-04 00:00:00 UTC ]
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#embracing mobile
#advertising week
#ad business
#adweek magazine
With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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#mobile app
#video platform
#digital marketing
The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across: 1. Airbnb is on track to make $900 million this year, The Wall Street Journal reported. That's more than triple what it made in 2013 ($250 million). Internally, the sharing-economy... Continue reading at AdWeek
[ AdWeek | 2015-06-22 00:00:00 UTC ]
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#mobile phone
#millennial parents
Southern California Independent Bookstore Bestsellers list for Sunday, December 10 Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-12-06 11:00:22 UTC ]
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In the last full shopping week before Christmas, unit sales of print books rose 5.2% over the week ended December 12 at outlets that report to NPD BookScan. The two adult categories led the sales gain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-28 05:00:00 UTC ]
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In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek
[ AdWeek | 2020-05-01 20:05:11 UTC ]
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A new report from German ebook distribution platform quantifies the anticipated growth of digital publishing across Latin America. The post Latin American Digital Markets to Rise 10-15% by 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-23 00:00:00 UTC ]
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#digital publishing
#latin america
Just as the Dow Jones Industrial Average pulled back in January following large gains in 2013, the Publishers Weekly Stock Index also got off to a slow start in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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#spanish markets
#digital evolution
#revenue potential
#publishing sector
Atria signs CNN Anchor Jake Tapper’s first nonfiction book in over a decade; Kensington takes a spicy paranormal romance series, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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#book deals
#nonfiction book
Abby Jimenez has the #2 book in the country with ‘Just for the Summer,’ the Good Morning American Book Club pick for April. Plus ‘A Gentleman in Moscow’ author Amor Towles returns with a fiction collection, ‘Table for Two,’ and Don Winslow concludes his Danny Ryan trilogy with ‘City in Ruins.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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##2 book
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Among the week's headlines: ALA reports that book bans are still surging; the end has come for ALA's LibLearnX; a shocking escalation in a battle over the freedom to read at an Alabama library; and a handy roundup of state legislation designed to protect libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
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#protect libraries
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