Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
News tagged with:
#trinity mirror
#google amp
#header bidding
Medium, the online publishing company started by Twitter co-founder Ev Williams, is changing its business model and cutting a third of its staff.The company, which has raised $132 million in venture capital from investors including Greylock Partners and Andreessen Horowitz, relied on the same... Continue reading at Advertising Age
[ Advertising Age | 2017-01-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#make money
#media companies
#andreessen horowitz
#venture capital
A children’s book featuring stories by authors such as Gill Lewis, Piers Toray and Abi Elphinstone has raised more than £13,000 for a charity project in Cameroon. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#abi elphinstone
#gill lewis
#charity children
Did Libby Chamberlain betray the ethics of the group she founded by securing a book deal? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book deal
Maydo Kooy Literary Agency is taking over from the Jan Michael Literary Agency, following the decision of agent Jan Michael to retire after 40 years in the business. Continue reading at The Bookseller
[ The Bookseller | 2016-12-20 00:00:00 UTC ]
More news stories like this |
It's a challenging time for magazine publishers, right? Of course, because it's a challenging time for anyone in the business of creating content and attracting audiences -- even (or especially) pure-play digital companies.The truth is, there are countless Silicon Valley startups, propped up by... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bottom lines
#alphabetical order
#diverse range
#venture capital
#creating content
#challenging time
Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been... Continue reading at Advertising Age
[ Advertising Age | 2016-12-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad inventory
#digital advertising
#renewed interest
#finally taking
#header bidding
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2016-12-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#downton abbey
#lily james
#past week
#digital activity
#time yesterday
#real time
#measures activity
Just over a year after Dane Neller, cofounder of the maker of the Espresso Book Machine and a group of backers purchased the New York City bookstore, they have begun raising money to turn it into a national chain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#national chain
#dane neller
An auction of ‘snowdogs’, inspired by the The Snowman and The Snowdog picture book, has raised nearly £600,000 for charities in Newcastle and Brighton. Continue reading at The Bookseller
[ The Bookseller | 2016-12-09 00:00:00 UTC ]
More news stories like this |
One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#larger reach
#morgan stanley
Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#single piece
#sold directly
#sold programmatically
#mobile experience
#united airlines
The BBC has joined the growing throng of publishers to embrace vertical video on its mobile apps. And it plans to monetize its international app with vertical video ads. The format, made popular due to Snapchat, is becoming a larger part of other publisher video plans including The Sun, Mail... Continue reading at Digiday
[ Digiday | 2016-12-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mail online
#larger part
#mobile apps
A percentage of sales from the new edition of J K Rowling’s Fantastic Beasts and Where to Find Them (Bloomsbury), as well as Hogwarts Library Books: Quidditch through the Ages, will be donated to Comic Relief as part of Red Nose Day next year. Continue reading at The Bookseller
[ The Bookseller | 2016-11-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fantastic beasts
#comic relief
#raise money
Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts... Continue reading at Digiday
[ Digiday | 2016-11-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#content studios
#display advertising
#digital revenue
Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies... Continue reading at Advertising Age
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fake traffic
#false stories
#programmatic advertising
#presidential campaign
AppNexus, a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules.AppNexus scrutinized Breitbart's website after president-elect Donald Trump tapped Steve Bannon, former executive... Continue reading at Advertising Age
[ Advertising Age | 2016-11-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#executive chairman
#hate speech
A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the... Continue reading at Advertising Age
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad blockers
#people wanting
#consumer experience
#ad blocking
#ad fraud
If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek
[ AdWeek | 2016-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#longest line
#waiting list
#mobile apps
#mobile web
Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#moving forward
#display ads
#technology platforms
Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fake news
#audience network
#display ads