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To control the fate of your business, resist the temptation to grow dependent on the many intermediaries who’d like to sit between you and your customers. Search the phrase “every company is a media company” and you’ll get a litany of articles and posts from social media influencers about how... Continue reading at 'Fast Company'
[ Fast Company | 2021-05-07 07:00:25 UTC ]
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Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
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Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at 'Digiday'
[ Digiday | 2020-04-13 04:00:00 UTC ]
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Ad Age veteran Michael Sebastian has been named the new editor-in-chief of Esquire, Hearst Magazines announced today. Sebastian succeeds Jay Fielden, who took over in 2016 and announced his imminent departure last month. Sebastian has had a couple of digital-focused roles at Hearst, in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-10 14:28:22 UTC ]
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Ad Age veteran Michael Sebastian has been named the new editor-in-chief of Esquire, Hearst Magazines announced today. Sebastian succeeds Jay Fielden, who took over in 2016 and announced his imminent departure last month. Sebastian has had a couple of digital-focused roles at... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-10 14:28:22 UTC ]
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#creating content
#news department
#great storyteller
#acting responsively
#polished approach
#strong teams
#cover stories
#written extensively
#work closely
#roles immediately
Companies like Hearst and Vox Media navigate the publisher model of creating content they own and the producer model of selling shows they don’t. The post Digital publishers with Hollywood ambitions adapt to new economics appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-05-29 00:00:00 UTC ]
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It's a challenging time for magazine publishers, right? Of course, because it's a challenging time for anyone in the business of creating content and attracting audiences -- even (or especially) pure-play digital companies.The truth is, there are countless Silicon Valley startups, propped up by... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
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As homepage traffic dwindles, some publishers are now creating content that’s designed specifically to live and be read or viewed on social platforms like Facebook and Twitter. But there are risks. The post The publishers that put their content directly on social platforms appeared first on... Continue reading at 'Digiday'
[ Digiday | 2014-10-30 00:00:00 UTC ]
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