#larger reach

Publishing news tagged with #larger reach

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The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at 'AdWeek'

[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #morgan stanley #larger reach

How Twitter more than doubled its advertising audience

Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at 'Digiday'

[ Digiday | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger reach #core audience #ad formats #publishing partners #promoted tweets #targeting capabilities

ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at 'AdWeek'