Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading >> [ Source: Advertising Age | 2016-12-16 00:00:00 UTC ]
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing... Continue reading >> [ Source: Advertising Age | 2015-08-18 00:00:00 UTC ]
Publishers should help authors to identify their digital skills, but social media is “not the most important thing”, writers and industry insiders have told The Bookseller. Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging and other... Continue reading >> [ Source: The Bookseller | 2015-05-19 00:00:00 UTC ]
There was plenty of digital activity at this year BookExpo America, starting with the IDPF Digital Book 2012, which emphasized what IDPF executive director Bill McCoy said was the results of the “experimentation” and the “doers.” IDPF featured such “doers” as marketer and publishing maverick... Continue reading >> [ Source: Publishers Weekly | 2012-06-08 00:00:00 UTC ]