#bottom lines

Publishing news tagged with #bottom lines


3 Publishers Share a Page From Their Experiential Marketing Playbooks

Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
More news stories like this | News stories tagged with: #bottom lines #print losses #seeking ways #professional setting #connecting companies #bad players #gie media #media providers #relatable advice #b2b publications #target audience #eat inside #unique wrinkle #campaign viable


London Book Fair 2019: New Tools, Enduring Values Will Drive Publishing’s Future

At the 2019 London Book Fair's Quantum Conference, Faber & Faber CEO Stephen Page rallied publishers to focus not just on their own bottom lines, but on the unique, and vital role publishers play in our cultural ecosystem. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bottom lines #quantum conference


Ad Age's Magazines of the Year 2016: See All the Winners

It's a challenging time for magazine publishers, right? Of course, because it's a challenging time for anyone in the business of creating content and attracting audiences -- even (or especially) pure-play digital companies.The truth is, there are countless Silicon Valley startups, propped up by... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bottom lines #alphabetical order #diverse range #venture capital #creating content #challenging time


More Independent Booksellers Are Getting Into the Publishing Business

Looking to boost their bottom lines, some indies are forgoing things like cafes and coffee bars to become full-fledged publishers. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bottom lines #publishing business #independent booksellers


Independent Publishers Bet on Hot Audiobook Market

The thriving digital audiobook market is adding to small and medium-sized publishers' bottom lines. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bottom lines #medium-sized publishers


Declining E-Book Sales Hit Home

Softening sales for digital books have impacted the bottom lines at HarperCollins and Simon & Schuster, according to both companies' recent earnings reports. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #bottom lines #digital books


From bots to bottom lines: Publishers on ad fraud (Infographic)

We asked attendees at last week’s Digiday Publishing Summit to come clean on their ability to face up to the threat of ad fraud. Here’s how well they’re coping with bots, how big of a threat ad fraud will be in the next 12 months and more. Sponsor content by Distil Networks. The post From bots... Continue reading at 'Digiday'

[ Digiday | 2015-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsor content #ad fraud #asked attendees #bottom lines


The 2014 Audience Development Salary Survey

Ad page declines. Newsstand woes. Distribution messes. Postage increases. Digital growth.
 It's no secret that audience development and circulation practices have been faced with a monumental set of challenges recently. As print becomes a smaller part of publishers' bottom lines, the role of... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bottom lines #circulation practices #audience development #digital growth