#fake traffic

Publishing news tagged with #fake traffic

Page 1 of 1 pages


Catching Their Ad Tech in Bed With Fake News, Marketers Ask Fraud Fighters for Help

Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake traffic #false stories #programmatic advertising #presidential campaign


A Brita Filter for Ad Fraud? Fake Traffic Fighter Pixalate Has Built One

For advertisers and online publishers, combating ad fraud today is akin to a retailer trying to fight shoplifters by catching them in the act. But one ad- tech company has come up with an approach that's more like bouncing shoplifters before they can even enter the store.Ad-fraud prevention firm... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cbs interactive #recent interview #waste $6 #big problem #fake traffic