Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
News tagged with:
#trinity mirror
#google amp
#header bidding
There's money to be made with Facebook's mid-roll video ads -- if you have scale. The post ‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#slow burn
Scarborough-based indie Valley Press is to publish a seven-book series by "acclaimed" Chinese authors in an attempt to help "raise the profile of translated books in the UK". Continue reading at The Bookseller
[ The Bookseller | 2017-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#seven-book series
#chinese authors
#translated books
Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age
[ Advertising Age | 2017-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#automated system
#ae networks
#hearst television
#intended audience
All Big Five publishers have made significant contributions to the Book Industry Charitable Foundation this year, prompted by authors Ann Patchett and James Patterson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#james patterson
Reports in Russia describe a 60-percent growth in ebook sales last year, and analysts say digital formats may grow at 30 to 50 percent for years to come. The post Russia’s Readers Raise the Digital Stakes Amid Falling Print Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post russia
#ebook sales
#digital formats
In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers make
#video ads
#amp pages
#developer conference
The indie comics publisher, founded in 1976 by a Syracuse University student, has helped shape the contemporary literary comics landscape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#helped shape
French publisher cooperative La Place has plans to stay ahead of digital market changes and attain the necessary scale and data to compete with the duopoly. The post Inside French publisher programmatic cooperative La Place’s growth ambitions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stay ahead
#digital market
The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by... Continue reading at Advertising Age
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#takes place
#mobile devices
Python is an open source, versatile, and powerful programming language. Learning Python, from Packt Publishing, will teach you how to master it, and code like a professional. It’s well written, easy to follow, and lays a good foundation for those who are interested in digging deeper. Starting... Continue reading at Betanews
[ Betanews | 2017-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook $40
#open source
#packt publishing
#web apps
#data science
#book takes
#limited time
Employees of Penguin Random House UK have raised over £7,000 for creative writing and mentoring charity Ministry of Stories by completing a seven-mile walking route through London, including through the Royal Parks. Continue reading at The Bookseller
[ The Bookseller | 2017-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#creative writing
Publishers are concerned that the recently enacted policy will cut into sales, questioning the sources of “new” books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
More news stories like this |
Numbers released today, at the Buenos Aires International Book Fair, highlight the dire state of Argentina's publishing sector. Many feel the drop is tied to government policies instituted by the country's president, Mauricio Macri, who took office in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dire state
#publishing sector
With a goal of getting South African authors' work to the country's readers, the African Book Trust is working to donate bookjs to library collections. The post African Book Trust Raise Funds for South Africa’s Library Collections appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#south africa
#library collections
German news publishers suing Google for copyright dues under a 2013 law may get more than they bargained for, with implications for readers and newspapers throughout the EU.Rather than rule in their favor, the Berlin court hearing their case has raised doubts about the validity of the very law... Continue reading at PC World
[ PC World | 2017-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#german government
#european commission
#digital services
Adverts contain a list of ten things to look out for when deciding whether a story is genuine. Continue reading at BBC World
[ BBC World | 2017-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ten things
The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic advertising
#brand safety
Facebook's ad empire is facing worries including brand safety on the live video it carries and constraints on inventory growth, but it had a strong start to 2017 all the same.The social network said Wednesday that it took in $7.86 billion in ad revenue in the first quarter, a 51% jump from the... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
#equivalent period
#ad sales
#instagram announced
We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum The... Continue reading at Digiday
[ Digiday | 2017-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bonnier corporation
#major trends
#post podcast
#ad blocking
#fake news
#strategic partnerships
#media space
#sponsored content
Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search... Continue reading at Advertising Age
[ Advertising Age | 2017-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fake news
#latest salvo
#long battle