Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
News tagged with:
#trinity mirror
#google amp
#header bidding
Magazine publisher Dennis is leading a project to use blockchain technology to improve transparency within digital ad transactions. The post Dennis is trying to use blockchain to improve programmatic transparency appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#blockchain technology
Philip Pullman has confirmed he will name a character in his Book of Dust series Nur Huda el-Wahabi, after a young Grenfell Tower victim. Continue reading at The Bookseller
[ The Bookseller | 2017-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#philip pullman
Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad format
An auction featuring artwork from illustrators including Axel Scheffler, Oliver Jeffers, Tony Ross and Lauren Child has raised £5,000 in a few days for refugees in Greece. Continue reading at The Bookseller
[ The Bookseller | 2017-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#lauren child
#tony ross
#oliver jeffers
Literature Wales has raised “serious concerns” regarding the Welsh Publishing and Literature Review released last week after it was accused of being “inward looking” and “uncertain as to its proper purpose”. Continue reading at The Bookseller
[ The Bookseller | 2017-06-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#literature wales
#government review
Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know... Continue reading at Advertising Age
[ Advertising Age | 2017-06-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#buy side
#digital spend
#including google
#ad networks
MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#media properties
#trend report
#company published
#data science
#digital publishers
Characterized as South Korea's largest ebook service, Ridibooks' parent company raises funds. And Quarto Group Takes on Zest Books distribution. The post Industry Notes: South Korea’s Ridibooks Raises $20 Million; Quarto Distributes Zest Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#south korea
Video publishers on Facebook and Instagram now have a new measurement option, as the social network announced that video view metrics for those two platforms will be added to CrowdTangle starting Thursday. Facebook said in a release that publishers will now have another way to track emerging... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#video views
#video publishers
Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#provide advertisers
#announced today
#giving advertisers
Ebury Publishing imprint Del Rey is set to publish an original series of books inspired by the hit Netflix original show "Black Mirror", edited by its creator Charlie Brooker. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#black mirror
#charlie brooker
Instagram Wednesday introduced a clearer way for users to determine when posts by influencers or publishers are the results of commercial relationships with the businesses they are posting about. The Facebook-owned photo- and video-sharing network said in a blog post that users will begin seeing... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
More news stories like this |
Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser... Continue reading at AdWeek
[ AdWeek | 2017-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#facebook released
A book being developed by Manchester creatives in response to last month’s bombing in the city has already raised more than £40,000 for charity. Continue reading at The Bookseller
[ The Bookseller | 2017-06-13 00:00:00 UTC ]
More news stories like this |
Facebook began testing ads in the related articles section of its Instant Articles in late March, and the results for publishers in the test group promoted the social network to expand the test to all publishers Thursday. Facebook introduced Instant Articles in May 2015 as a way to enable... Continue reading at AdWeek
[ AdWeek | 2017-06-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#interactive content
#late march
#enable publishers
Although the trade show, which wrapped this past weekend, was well attended by religion publishers, many left the event questioning its value. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#religion publishers
#past weekend
#trade show
#raise questions
Author and vlogger Joe Sugg completed a 24 hour book signing over the weekend which raised funds for the appeal to help the victims of the Manchester Arena bombing on 22nd May. Continue reading at The Bookseller
[ The Bookseller | 2017-06-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#raised funds
There's money to be made with Facebook's mid-roll video ads -- if you have scale. The post ‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#slow burn
Scarborough-based indie Valley Press is to publish a seven-book series by "acclaimed" Chinese authors in an attempt to help "raise the profile of translated books in the UK". Continue reading at The Bookseller
[ The Bookseller | 2017-05-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#translated books
#chinese authors
#seven-book series
Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age
[ Advertising Age | 2017-05-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#intended audience
#hearst television
#ae networks
#automated system