Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
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Getting rid of the web's most annoying ads is coming at a costfor publishers.The Coalition for Better Ads says its program to reshape the web will kick off in January, when it will begin certifying publishers that abide by its standards and approving browser makers to enforce compliance.The... Continue reading at Advertising Age
[ Advertising Age | 2017-12-19 00:00:00 UTC ]
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Quentin Blake and Neil Gaiman were among the authors and illustrators who helped to raise more than £160,000 for the House of Illustration on Monday evening (11th December). Continue reading at The Bookseller
[ The Bookseller | 2017-12-13 00:00:00 UTC ]
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Company says it will book advertising revenue in countries where it is earned instead of through Dublin headquartersFacebook has said it will start booking advertising revenue in countries where it is earned instead of re-routing it via Ireland, although the move is unlikely to result in it... Continue reading at The Guardian
[ The Guardian | 2017-12-12 00:00:00 UTC ]
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At the Digiday Publishing Summit Europe in October, we sat down with 35 industry leaders from across the continent and drilled down into two hot topics, ePrivacy and the General Data Protection Regulation. We asked their feedback on and expectations for the coming changes. Check out our earlier... Continue reading at Digiday
[ Digiday | 2017-12-11 00:00:00 UTC ]
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Ruling by advertising watchdog could have knock on effect on other electric car advertisingThe car company BMW has been censured by the UK’s advertising watchdog for claiming an electric car equipped with a small petrol engine was “clean” and “zero emissions”, in a ruling that could have a... Continue reading at The Guardian
[ The Guardian | 2017-12-06 00:00:00 UTC ]
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When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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"More thought is going into sonic branding." The post Radio broadcaster Global is using news publishers’ data to target audio ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the... Continue reading at Advertising Age
[ Advertising Age | 2017-11-30 00:00:00 UTC ]
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Facebook is laying down the law on ads this week with a new mission statement that is meant to clarify how it operates in the marketplace.On Monday, an ad policy manifesto attributed to VP of ad product Rob Goldman appeared on the Facebook blog. It also was reposted on Facebook by executives... Continue reading at Advertising Age
[ Advertising Age | 2017-11-28 00:00:00 UTC ]
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Does a changing industry paradigm mean opportunity or peril for publishers? The post Time Inc. and Meredith Merger Raises Important Questions for Magazine Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-28 00:00:00 UTC ]
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The blog post comes amid growing frustration over the use of the company’s targeted ads to discriminate against minorities and spread Russian propaganda. Today Facebook’s VP of ad products, Rob Goldman published a blog post about the company’s ad practices across Facebook, Messenger, and... Continue reading at Fast Company
[ Fast Company | 2017-11-27 00:00:00 UTC ]
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Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can... Continue reading at Advertising Age
[ Advertising Age | 2017-11-24 00:00:00 UTC ]
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European publishers are twice as likely as U.S. publishers to have laid off staff or plan to do so to support their pivots to video. The post Digiday Research: 33 percent of European publishers report layoffs to support the pivot to video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-23 00:00:00 UTC ]
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The November 17 event, hosted by Paula Abdul and presented by Roberto Cavalli, honored Emily V. Gordon and Cara Dellaverson as "Women of Achievement," and raised funds to find a cure for the auto-immune disease lupus. Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-21 00:00:00 UTC ]
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Chris Riddell points out similarities between Moz the monster and a character from his 1986 picturebookA renowned writer and illustrator of children’s books has suggested John Lewis may have plagiarised one of his stories for its latest Christmas advert, which was launched to great fanfare last... Continue reading at The Guardian
[ The Guardian | 2017-11-17 00:00:00 UTC ]
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Facebook's Video Insights for Pages is welcoming a new feature Wednesday: Highlighted Shares. The social network said in a Facebook Media blog post that Highlighted Shares will offer publishers more information about how other Facebook pages are sharing their videos. Highlighted Shares will list... Continue reading at AdWeek
[ AdWeek | 2017-11-16 00:00:00 UTC ]
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Nosy Crow has created a children’s picture book based on this year’s John Lewis Christmas advert: Moz The Monster, which is published today to coincide with the ad's launch. Continue reading at The Bookseller
[ The Bookseller | 2017-11-11 00:00:00 UTC ]
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European publishers are building audiences on Snapchat, but they think it offers the worst revenue return among major video players. The post Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-10 00:00:00 UTC ]
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Many comic book heroes lay claim to the moniker "iconic", though few are as iconic as DC's holy trinity: Superman, Batman and Wonder Woman. And between them they possess some of comic book history's most recognisable toys: Superman's bullet-deflecting supersuit, Batman's Batmobile and Wonder... Continue reading at Stuff
[ Stuff | 2017-11-09 00:00:00 UTC ]
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