How Trinity Mirror raised its programmatic ad yields by 40 percent

Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-23 00:00:00 UTC ]
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How Kiplinger uses Facebook ads to grow its newsletters

The personal finance publisher has used the platform to get newsletter subscribers. The post How Kiplinger uses Facebook ads to grow its newsletters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
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Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
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Our favorite Kindle reader, the Paperwhite, is on sale for 25 percent off today

Amazon’s Kindles are among the best ways to read without lugging around physical copies of all your favorite books and magazines, and if you’re looking to try one for yourself, today's your lucky day—our favorite e-reader, the Kindle Paperwhite, is on sale now for $90, its lowest price since... Continue reading at PC World

[ PC World | 2018-05-23 00:00:00 UTC ]
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Publishers try to use ad annoyance as a lure to subscribers

Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-22 00:00:00 UTC ]
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Forget fake news: How in-feed native ads can spread positive news

For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with... Continue reading at Digiday

[ Digiday | 2018-05-22 00:00:00 UTC ]
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Jonny Benjamin on publishing's role in raising mental health awareness

For Mental Health Awareness Week, we spoke to Jonny Benjamin MBE about his debut memoir The Stranger on the Bridge (Bluebird). Continue reading at The Bookseller

[ The Bookseller | 2018-05-17 00:00:00 UTC ]
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In a tough ad climate, small publishers are finding success in small donations

Publishers are finding readers are willing to make small-dollar donations to support news operations. The post In a tough ad climate, small publishers are finding success in small donations appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-14 00:00:00 UTC ]
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Black Classic Press Marks 40 Years

Founder W. Paul Coates looks back at 40 years in independent book publishing, for which he feels a great deal of gratitude. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-11 00:00:00 UTC ]
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Playwright Roger Hall passionate about raising profile of arts in Auckland

Playwright Roger Hall, 79, has updated the script - and books - of his 1999 off-beat romantic comedy The Book Club for a 2018 audience and a season at Takapuna's PumpHouse Theatre Continue reading at Stuff

[ Stuff | 2018-05-04 00:00:00 UTC ]
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Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO

Announcing its policy change less than a month before GDPR goes into effect, Google has left publishers scrambling to make sense of its new rules. The post Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
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How Amazon is priming its ad business for the next year

Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in 1997. Now it's bringing those tactics to bear on the company's latest target: the ad business.To shoulder its way into an industry... Continue reading at Advertising Age

[ Advertising Age | 2018-04-30 00:00:00 UTC ]
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Pan Mac and Bloomsbury triumph at D&AD awards

A number of trade publishers have enjoyed success at the annual D&AD Awards, and will hope to win one of the body’s coveted Pencils at a prize ceremony this evening. Continue reading at The Bookseller

[ The Bookseller | 2018-04-27 00:00:00 UTC ]
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The Guardian view on ad tech: a tangled web | Editorial

Martin Lewis is suing Facebook. The question is whether companies can be held responsible for the behaviour of their softwareMartin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises... Continue reading at The Guardian

[ The Guardian | 2018-04-23 00:00:00 UTC ]
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Digiday Research: More publishers see programmatic revenue growth in Europe than the US

A smaller percentage of U.S. publishers than European publishers are seeing growth in revenues from programmatic advertising. The post Digiday Research: More publishers see programmatic revenue growth in Europe than the US appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-20 00:00:00 UTC ]
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Terry Pratchett exhibition raises £20k for charity

A book accompanying the "Terry Pratchett: HisWorld" exhibition at Salisbury Museum has raised £20,000 for Bath-based dementia charity RICE (The Research Institute for the Care of Older People). Continue reading at The Bookseller

[ The Bookseller | 2018-04-20 00:00:00 UTC ]
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German supreme court rejects ad-block challenge

Publishing giant Axel Springer has lost a long-running case seeking to limit the use of Adblock Plus. Continue reading at BBC World

[ BBC World | 2018-04-20 00:00:00 UTC ]
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Mirror Books signs five from Scandi noir 'sensation' Stein

Mirror Books has acquired a five-book series by "Scandi noir sensation", Jesper Stein. Continue reading at The Bookseller

[ The Bookseller | 2018-04-19 00:00:00 UTC ]
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Springer Nature looks to raise €1.2bn in IPO

Publisher Springer Nature has confirmed it intends to list its shares on the Frankfurt Stock Exchange, targeting funds of approximately €1.2bn to strengthen its financial profile. Continue reading at The Bookseller

[ The Bookseller | 2018-04-14 00:00:00 UTC ]
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Index Exchange expands as ad tech consolidation looms

Index Exchange said Wednesday that it is hiring 200 staffers by the end of this year, bringing its total headcount to 520 and signaling growth even as the overpopulated ad-tech business continues to consolidate.The company says its expansion is not only happening without outside investors, but... Continue reading at Advertising Age

[ Advertising Age | 2018-04-11 00:00:00 UTC ]
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