Facebook plans to try out pre-roll ads -- that is, commercials that play before videos -- in more parts of its service. This comes after it's spent months testing the format in limited places, like the Watch section. In a blog post published today, t... Continue reading >> [ Source: Engadget | 2018-04-21 00:00:00 UTC ]
Publishers are addicted to the video format on Facebook, and it's easy to see why: they get much higher engagement on video posts than they do on article links, according to an analysis of NewsWhip data. The problem is that publishers have less ability to monetize the video they post to... Continue reading >> [ Source: Digiday | 2016-05-31 00:00:00 UTC ]
In September, PopSugar adopted a Facebook video strategy that placed a greater emphasis on videos that drew viewers in with striking visuals and text within the first three seconds. The publisher boasts it has helped not only grow Facebook views -- more than 51 million in November -- but also... Continue reading >> [ Source: Digiday | 2016-01-04 00:00:00 UTC ]
Facebook videos are about to get more interactive. The social network announced Wednesday it now supports 360-degree videos. Continue reading >> [ Source: Los Angeles Times | 2015-09-23 00:00:00 UTC ]
When a brand uploads a new video to Facebook, 94 percent of views it generates in the following week happen on that video, says Visible Measures. The stat shows that while video is booming on Facebook, it’s still difficult for brands and publishers to get people to watch their entire library,... Continue reading >> [ Source: Digiday | 2015-09-21 00:00:00 UTC ]