#post publishers

Publishing news tagged with #post publishers


Publishers have a problem: Their paywalls are too steep to scale

If 2018 showed us anything, it’s that the Duopoly seems to be unstoppable. Google and Facebook lurched from scandal to scandal, suffering bad press, but sacrificing just a fraction of their market shares. Why? Sponsored by Cxense. The post Publishers have a problem: Their paywalls are too steep... Continue reading at 'Digiday'

[ Digiday | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers


‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video

"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook exec #video appeared #post publishers


Publishers use Cannes Lions to reassert their influence

European publishers remain determined to make alliances work to compete with Facebook and Google for ad revenue. The post Publishers use Cannes Lions to reassert their influence appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #cannes lions #influence appeared #post publishers


Publishers’ candid thoughts on video: ‘We’re a bunch of sheep’

At the Digiday Video Summit, publishers discussed the merits (and lack thereof) of Facebook, YouTube, Amazon, Netflix and Twitter. The post Publishers’ candid thoughts on video: ‘We’re a bunch of sheep’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lack thereof #candid thoughts #post publishers #publishers discussed


Publishers try to use ad annoyance as a lure to subscribers

Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile ads #readers turn #usa today #post publishers #publishers including


Publishers are wrestling with Facebook’s desire to own Facebook-funded Watch shows

Facebook wants to own more of the shows it subsidizes for Facebook Watch, but publishers are not always willing to give those rights away. The post Publishers are wrestling with Facebook’s desire to own Facebook-funded Watch shows appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #facebook watch


Publishers are finding (modest) success with Facebook groups

Publishers are figuring out what Facebook groups are useful for: shaping editorial strategy, generating leads, audience research and more. The post Publishers are finding (modest) success with Facebook groups appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook groups #post publishers


Publishers Are Riding the ABM Wave With Quality Over Quantity

A year after launching comprehensive ABM solutions, Government Executive and SourceMedia share what they've learned. The post Publishers Are Riding the ABM Wave With Quality Over Quantity appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve learned #government executive #quantity appeared #post publishers


Publishers Still Have Plenty of Questions Amidst Facebook’s Latest Pivot

Despite lingering uncertainties, systemic shifts over the past year offer a silver lining for magazine media. The post Publishers Still Have Plenty of Questions Amidst Facebook’s Latest Pivot appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media #silver lining #post publishers


Publishers, already shifting dependence from Facebook, are expected to accelerate that in wake of news feed change

Before Facebook announced its news feed changes, many publishers were working to minimize their dependence on the platform's referral traffic. The post Publishers, already shifting dependence from Facebook, are expected to accelerate that in wake of news feed change appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #referral traffic #post publishers #facebook announced


Publishers are treating Facebook Watch like YouTube

Publishers that aren’t paid to make shows for Watch find they can still take advantage of the real estate by posting existing shows there, but at a risk. The post Publishers are treating Facebook Watch like YouTube appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real estate #make shows #youtube appeared #post publishers


Publishers are caught in the crossfire of the Facebook-Apple fracas

A long-awaited test to let publishers sell subscriptions through Facebook has been complicated by Apple. The post Publishers are caught in the crossfire of the Facebook-Apple fracas appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers


Publishers are switching affections from Snapchat to Instagram

Facebook’s Instagram is copying Snapchat’s features left and right, and the moves are paying off with publishers. The post Publishers are switching affections from Snapchat to Instagram appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #instagram appeared #post publishers


Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’

At the Digiday Video Anywhere Summit, video publishers spoke honestly about the challenges in platform publishing, measurement and making money. The post Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making money #platform publishing #candid thoughts #post publishers


Publishers are using Facebook video to drive commerce revenue

Facebook’s embrace of video hasn’t done much good for publishers' balance sheets, so some have looked to make it a commerce driver. The post Publishers are using Facebook video to drive commerce revenue appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #balance sheets #facebook video #post publishers


Publishers say Facebook can save Instant Articles with better data, subscription tools

Publishers say that Facebook can save Instant Articles by improving subscription products, letting pubs have more control over their inventory and sharing more user data. The post Publishers say Facebook can save Instant Articles with better data, subscription tools appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription tools #post publishers #user data


Publishers are seeing another big decline in reach on Facebook

A publisher's Medium post lamenting declining Facebook reach sparked agreement and concern from a wide range of publishers. The post Publishers are seeing another big decline in reach on Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide range #facebook appeared #post publishers


Publishers see short-form video views on Facebook cut in half

Publisher’s short-form Facebook videos have been on the wane after the algorithm has prioritized Facebook Live and the news feed has become flooded with content. Six months ago a well-performing video from The Sun would fetch 250,000 views, now it’s good to get over 100,000. In 2016, The... Continue reading at 'Digiday'

[ Digiday | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ago #post publishers


Publishers are playing around with games again

Ten years ago, publishers all piled into games as an easy way to increase their digital revenues. Five years ago, a number of them experimented with them as storytelling tools, using games to get their readers to think about the news in a novel way. Today, everyone from Hearst to the Washington... Continue reading at 'Digiday'

[ Digiday | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #operated properties #digital revenues #post publishers


Publishers see promise with Instagram Live

On Monday, Instagram rolled out its live video feature to all U.S. users. Although live video already exists on several other platforms, publishers aren't deterred from adopting Instagram Live. Publishers told Digiday that they plan to use Instagram Live to give followers a behind-the-scenes... Continue reading at 'Digiday'

[ Digiday | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live video #post publishers #publishers aren