Page 2 of 3 pages
Ten years ago, publishers all piled into games as an easy way to increase their digital revenues. Five years ago, a number of them experimented with them as storytelling tools, using games to get their readers to think about the news in a novel way. Today, everyone from Hearst to the Washington... Continue reading at 'Digiday'
[ Digiday | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#digital revenues
#operated properties
On Monday, Instagram rolled out its live video feature to all U.S. users. Although live video already exists on several other platforms, publishers aren't deterred from adopting Instagram Live. Publishers told Digiday that they plan to use Instagram Live to give followers a behind-the-scenes... Continue reading at 'Digiday'
[ Digiday | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers aren
#post publishers
#live video
David Snyder and Lisa Emerick to part at end of year following disagreements over growth strategy. The post Publishers to Leave Crain’s Chicago Business appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#chicago business
#growth strategy
If some publishers are cooling on Facebook Instant Articles, they're bullish on Google AMP, the search engine’s answer to Instant Articles. Eight months in, AMP now represents 10 to 15 percent of publisher search traffic, which could help publishers wean themselves off volatile social traffic.... Continue reading at 'Digiday'
[ Digiday | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#google amp
#pleasantly surprised
#search engine
Facebook's measurement problem goes beyond video. The social giant's data sharing practices as a whole are a sticking point with publishers. The chief things they want Facebook to share are more data on Instant Articles; how content performs by subject matter; and information on live video... Continue reading at 'Digiday'
[ Digiday | 2016-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#measurement problem
#social giant
#sticking point
#subject matter
Is Facebook friend or foe? That was the question we put to attendees at the Digiday Publishing Summit that kicked off this week in Key Biscayne, Florida. Publishing execs from The Economist, Mic, Vox Media and others said while there are audience benefits to gain from the social network. But... Continue reading at 'Digiday'
[ Digiday | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook friend
#benefit publishers
#post publishers
#key biscayne
#publishing execs
#vox media
[Sponsored Content] Your brand has value. Content licensing can provide a new revenue stream while simultaneously boosting brand equity. The post Publishers, What’s Your Next Step? appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#sponsored content
#content licensing
#revenue stream
Brands may still be treading lightly, but publishers have been going all-in on Facebook Live. So much so that it’s becoming impossible to scroll through your Facebook feed without coming across a live video stream involving some wacky science experiment or a celebrity Q&A. But not all videos... Continue reading at 'Digiday'
[ Digiday | 2016-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#facebook live
#facebook feed
#created equal
Publishing rights staffers are asked to utilize special new 'Publishers' Rights Corner,' adjacent to the already sold-out LitAg at Frankfurt on Oct. 18. The post Publishers’ Rights Corner: A Place for Frankfurt’s New Deal appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
The frenzy to distribute digital content across social platforms has given rise to a tangle of measurement questions for publishers and their advertisers. It's impossible for publishers to get a real-time, competitive read on their content because they're at the mercy of the platforms to report... Continue reading at 'Digiday'
[ Digiday | 2016-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#social platforms
#report back
#wild west
#bleacher report
What's old is new again. Publishers including Mic, Ozy and Skift are trying to seduce readers into signing up for their newsletters by cajoling them with cash and trips. The scheme takes a page from the the playbook of Publishers Clearing House, which uses contests to great effect (and... Continue reading at 'Digiday'
[ Digiday | 2015-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#great effect
Publishers are firmly in the era of distributed content. By pushing stories straight to platforms such as Facebook and Twitter, without trying to get readers back to their sites, publishers want to go where the readers are, and hopefully, build new revenue streams. There's no shortage of... Continue reading at 'Digiday'
[ Digiday | 2015-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#readers back
#distributed content
#revenue streams
#big things
[Sponsored Content] As a publishers, you don't trade sales for eyeballs, because eyeballs can't be spent or invested. The post Publishers – Don’t Trade Your Content (Monetize It) appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade sales
#post publishers
#sponsored content
Upstart publishers in Iran are using ebooks and digital-only distribution as a way to circumvent government censors in Iran and reach willing readers. The post Publishers in Iran Use Ebooks to Circumvent Censors appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
Publishers in the Middle East describe how they are trying to get around daily challenges, in particular falling book sales, resulting from instability. The post Publishers in the Middle East Hustle to Cope with Instability appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
Facebook traffic is the new elixir of news publishers, but don’t write off The Drudge Report, a reliable traffic firehose since 1996. The Web 1.0 news aggregator sends millions of pageviews to publishers including The New York Times, Bloomberg and The Washington Post. Drudge outranks social... Continue reading at 'Digiday'
[ Digiday | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#publishers including
#post publishers
#love-hate relationship
#drudge report
#facebook traffic
On Tuesday, Scribd and Oyster both announced partnerships with Macmillan to bring new titles to their ebook subscription services. But how do all-you-can read platforms benefit publishers? The post Publishers Are Lining Up Behind ‘Netflix for Books’ Services. But Why? appeared first on WIRED. Continue reading at 'Wired'
[ Wired | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#announced partnerships
New research shows how hard it is to drive app downloads and why news publishers should be focusing more on their mobile websites and social distribution. The post Publishers: Ditch your apps; focus on mobile Web appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#post publishers
#mobile web
#research shows
#mobile websites
#social distribution
StumbleUpon has been a mainstay of native advertising. But it's lost some of its luster with the rise of Facebook and Twitter. The post Publishers’ love-hate relationship with StumbleUpon appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#love-hate relationship
#native advertising
By using images in tweets, publications like The Atlantic, Grantland, Slate and Wired are turning tweets into the kind of story previews readers already see on Facebook, the front page of a newspaper or in the contents section of a magazine.The post Publishers Get Traffic Boost From Twitter... Continue reading at 'Digiday'
[ Digiday | 2013-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#traffic boost
#front page