Publishers’ distributed strategies face murky measurement

The frenzy to distribute digital content across social platforms has given rise to a tangle of measurement questions for publishers and their advertisers. It's impossible for publishers to get a real-time, competitive read on their content because they're at the mercy of the platforms to report back to them. And advertisers can't be sure the audience they buy isn't duplicated. "It's a little bit of the Wild West right now," Bleacher Report's Rory Brown said. The post Publishers’ distributed strategies face murky measurement appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-01-27 00:00:00 UTC ]
News tagged with: #post publishers #social platforms #wild west #bleacher report

Other news stories related to: "Publishers’ distributed strategies face murky measurement"

Publishers’ distributed strategies face murky measurement

The frenzy to distribute digital content across social platforms has given rise to a tangle of measurement questions for publishers and their advertisers. It's impossible for publishers to get a real-time, competitive read on their content because they're at the mercy of the platforms to report... Continue reading at Digiday

[ Digiday | 2016-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bleacher report #wild west #report back #social platforms #post publishers

Inside Facebook-born Freeda Media’s distributed publishing strategy

Two-year-old female-focused Freeda Media has worked with 150 brands on branded content campaigns, and revenue has seen triple-digit growth. The post Inside Facebook-born Freeda Media’s distributed publishing strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-27 00:00:00 UTC ]
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U.K. Publishing Spotlight: Jessica Kingsley's Strategy for LGBTQ Publishing

An editor explains how publishing LGBTQ books poses unique opportunities and challenges when books are published on both sides of the Atlantic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #jessica kingsley #publishing spotlight

Media Briefing: Publishers say a cookie-less future remains murky, overheard at the Digiday Publishing Summit

Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings. Continue reading at Digiday

[ Digiday | 2023-09-21 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishing summit #media briefing

As Traditional Publishing Fades Away, Publishers Need to Find New Means of Distribution and Monetization

Recently, I did some revenue forecasting for a client who is considering entering the digital news/content space. The product offering is pretty unique, but it will be entering a very saturated market with large, established competitors, traditional competitors like The New York Times and Wall... Continue reading at AdWeek

[ AdWeek | 2018-09-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #niche publishers

Academic Religion Publishing Faces Changes, Challenges, and Opportunities

Ahead of the SBL and AAR’s annual meeting, PW talked with 14 university press directors, trade publishers, and editors about today’s landscape and what they see on the horizon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-01 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #religion publishing #trade publishers #pw talked #annual meeting

Spotify Adds 1,000 Audiobooks from 100 Publishers Distributed by Ingram

Spotify will now offer more than 1,000 audiobooks from some 100 publishers distributed by Ingram Content Group, including Europa Editions, Milkweed Editions, G&D Media, Bard Press, and New Society Publishers, among others. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #milkweed editions

Post-SPD, Indie Publishers Consider the Benefits of Distribution Co-ops

Frustrated by the difficulties of finding and keeping traditional distributors, members of the IBPA came together last week for a webinar led by Microcosm Publishing CEO Joe Biel to discuss the merits of forming their own distribution cooperatives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #indie publishers

Christian Publishers Measure a DEI Baseline

A first-time survey of the ethnic, racial, and gender makeup of Christian publishing shows the industry is overwhelmingly white and chiefly led by men. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-09 04:00:00 UTC ]
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BISG Members Challenged to Rethink Publishing Supply Chain Strategies

The annual meeting, held on April 28 at the Harvard Club of New York, included a daylong program with panel discussions and presentations that highlighted accomplishments and key challenges facing BISG's members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #panel discussions #harvard club #annual meeting

Religion Publishers Face Up to DEI Challenges

Executives told PW while the economy is stifling hiring, they are pushing ahead to acquire and market more BIPOC authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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Two Seattle Indie Publishers Unite Around Small-Press Distribution

Joshua Rothes of Sublunary Editions and Phil Bevis of Chatwin Books have formed Asterism Books, a wholesale distribution portal and bookshop for independent small presses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-27 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookshop

Book Publishers Face a Challenging Year Ahead

Following a down year for print book sales, NPD Group's publishing industry analyst, Kristen McLean, predicts that 2023 will be a year of transition for the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-27 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #print book #publishing industry #kristen mclean #npd group

Indie Comics Publishers Face Year-End Financial Troubles

The end of the year has produced a spike in financial troubles that include at least four independent comics publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #complete picture #third-party cookies

At CALIBA, Booksellers and Publishers Discuss Reps, Distribution, and Co-op

Along with author presentations and networking opportunities. the recently concluded CALIBA offered lots of practical advice for booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
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Penguin Random House to Distribute for Disney Publishing

Starting next April 1, Penguin Random House Publisher Services will take over distribution of the adult and children’s print books published by Disney Publishing Worldwide. Under the agreement, PRHPS will also take on distribution of Marvel Publishing’s collected editions and graphic novels to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-08 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house #penguin random house #graphic novels #disney publishing

News publisher Lee faces renewed pressure from hedge funds

Newspaper publisher Lee Enterprises is facing renewed pressure from a hedge fund to speed up its transition to digital publishing and consider adding new digital-savvy leaders to its board Continue reading at ABC News

[ ABC News | 2022-04-14 21:27:45 UTC ]
More news stories like this | All news stories tagged with: #news publisher #digital publishing #hedge fund #hedge funds

PRH Publisher Services to Distribute IDW Comics Internationally

The IDW-Penguin Random House Publisher Services agreement sees comic books, trade collections, and graphic novels going to 'direct market.' The post PRH Publisher Services to Distribute IDW Comics Internationally appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-20 14:29:57 UTC ]
More news stories like this | All news stories tagged with: #publisher services #random house #graphic novels

The UK’s Publishers Association 2020 Report: ‘In the Face of COVID’

Amid the challenges of the pandemic year 2020, the United Kingdom's overall publishing market rose 2 percent. The post The UK’s Publishers Association 2020 Report: ‘In the Face of COVID’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-26 23:05:27 UTC ]
More news stories like this | All news stories tagged with: #publishers association #united kingdom