#paid media

Publishing news tagged with #paid media

Page 1 of 1 pages

Plan A's Andrew Essex: 'The industry is ripe for reinvention'

What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company.   The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-12 09:00:00 UTC ]
More news stories like this | News stories tagged with: #recent acquisition #parting ways #paid media #parted ways #important skill #decades ago

Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad policy #paid media #news publishers

Buzzfeed's New Publisher Says Data Shows Emotional Content, Shareability Key to Viral Success

Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at 'AdWeek'