What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
In a July 16 trading update ahead of its annual general meeting, Bloomsbury said its recent acquisition of Rowman & Littlefield’s academic publishing business and strong trade sales paced by Sarah J. Maas’s titles underpin "the confidence we have in the future." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-17 04:00:00 UTC ]
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Publisher of the Monthly and the Saturday Paper says he will no longer be involved in day-to-day operationsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails,free app or daily news podcastMorry Schwartz has given up his leading role at the company he... Continue reading at The Guardian
[ The Guardian | 2023-12-11 06:44:11 UTC ]
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Murdoch Jr does not have the same love for print as father Rupert but newspapers’ influence remains a drawcard for the new bossFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch started his leadership... Continue reading at The Guardian
[ The Guardian | 2023-09-22 15:00:03 UTC ]
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One of my moments of greatest relief as a writer—equal, perhaps, to the swell and crest of learning that my first novel would be published—was when, decades ago, my Intro to Creative Writing professor assigned Anne Lamott’s “Shitty First Drafts” and I arrived at this passage: “Very few... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-06 08:53:36 UTC ]
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After New Leaf "amicably" parting ways with literary agent Jordan Hamessley on May 12, authors affected by the agent's departure took to Twitter to express concern over how the transition was handled as the agency defends their actions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-15 04:00:00 UTC ]
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In 2008, after 13 years together, my literary agent and I parted ways. (To preserve her anonymity, let’s call her Michael Ovitz.) Between 1995 and 2002, Michael Ovitz sold two of my novels, including my debut, Hunger Point. By any measure, our partnership was a terrific success. Michael Ovitz... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-05 08:53:09 UTC ]
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Christopher Dore says some critics make him ‘cringe’. Plus: ‘Furries’ at elite Brisbane school?Christopher Dore has been the editor-in-chief of the Australian since 2018, and has quite the pedigree in editing Rupert Murdoch’s Australian mastheads. Dorey, as staff call him, has edited the Daily... Continue reading at The Guardian
[ The Guardian | 2022-03-25 03:05:12 UTC ]
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Two decades ago, I wrote my very first novel while working at The Community Bookstore, an independent bookstore in Brooklyn, New York. That job enabled me to complete my book, not just because of the flexible hours, but because the other staffers were all aspiring writers, and many of our... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-12 09:50:45 UTC ]
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Interviews Since 2015, award-winning Restless Books publisher Ilan Stavans has been immersed in bringing the literary classics to new audiences through Restless Classics. These editions come with introductions by prominent diverse writers from around... Continue reading at World Literature Today
[ World Literature Today | 2021-05-12 15:41:23 UTC ]
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IN FEBRUARY 2020, I departed briefly from my usual Second Acts practice of pairing a recent second book of poems with a second book published a couple of decades ago or longer, and instead paired two recent books of translated poems, with the justification that for any given poem, its... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2021-01-22 18:00:02 UTC ]
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HarperCollins recently reissued Writing Past Dark, by Bonnie Friedman, the classic, bestselling guide to the emotional side of the writer’s life, marking the book’s 25th anniversary. Three decades ago, when Friedman was fresh out of the Iowa Writers Workshop, the New York Times Book Review... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-29 08:48:36 UTC ]
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Informa plc announced Tuesday that it has begun the process of replacing Derek Mapp, chairman of the London-based B2B publisher and exhibitions giant since 2008, with a successor expected to be installed by the end of the year. Mapp first joined Informa's board as a non-executive director in... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-08 19:41:38 UTC ]
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David R. Godine, Publisher is in the midst of a transformation that includes 75-year-old David R. Godine stepping down as publisher at year’s end from the press that he founded five decades ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
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What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter... Continue reading at Advertising Age
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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US Bible vendor Christian Book Distributors says its acronym has become confusing for customersAfter 40 years of trading, the American Christian bookseller CBD has been forced to change its name after customers in search of a different kind of balm – the cannabis-derived compound CBD – ended up... Continue reading at The Guardian
[ The Guardian | 2019-07-22 11:24:23 UTC ]
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Bonnier Books' acquisitions director and publisher Natalie Jerome has parted ways with the company after two years. Continue reading at The Bookseller
[ The Bookseller | 2019-03-29 00:00:00 UTC ]
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A Northern California pastor has parted ways with his church following outrage over a sign outside the parish that read, “Bruce Jenner is still a man, homosexuality is still a sin.” The sign, shared on the pastor’s Facebook page, sparked protests and national news coverage. Justin Hoke announced... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-13 00:00:00 UTC ]
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Julia Kingsford considers the positives and negatives of Waterstones' recent acquisition of Foyles for both parties. Continue reading at The Bookseller
[ The Bookseller | 2018-09-14 00:00:00 UTC ]
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Jacqueline Bussie discusses the message of inclusion in her book ‘Love Without Limits,’ and why she parted ways with her original Christian publisher over it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-13 00:00:00 UTC ]
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The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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