What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter... Continue reading at Advertising Age
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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In a new direct-to-consumer curated outreach effort, Simon & Schuster will promote content across all its imprints. And Privateer's games are the basis for new GraphicAudio audiobooks. The post Industry Notes: Simon & Schuster’s New Book Club; GraphicAudio Plans Audiobook Tie-Ins... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-29 00:00:00 UTC ]
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Canada’s top bookstore chain, Indigo, confirms plans to open bookstores in the US in 2018. Some believe Indigo is in a better position to compete with Amazon than Barnes & Noble. The post US Industry Eyes Canadian Retailer Indigo’s Plan To Open American Bookstores appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-09 00:00:00 UTC ]
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In Canada, BookNet's check on sales shows ebooks a bit up, In the UK, a new author day is announced by London Book Fair and the US-based Writer's Digest. The post Industry Notes: Canada’s Shifts in Ebook and Print; London Book Fair Plans a Writer’s Digest Day appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-28 00:00:00 UTC ]
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Execs weigh in on existential change at Time Inc., Rodale, and Wenner Media. The post As Blue-Chip Publishers Reinvent Themselves, What Does It Mean for the Industry? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-07 00:00:00 UTC ]
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Opinions were mixed about what Amazon's rumored plans to open more physical bookstores could mean for the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-05 00:00:00 UTC ]
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Chancellor's measures to help film business likely to encourage more Hollywood studios to use British post-production facilitiesThe UK's film special effects industry has received a shot in the arm with the government announcing plans to make it easier for Hollywood studios to qualify for UK tax... Continue reading at The Guardian
[ The Guardian | 2013-12-05 00:00:00 UTC ]
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Ayodele "WordSlanger" Nzinga, honored for her theater innovation, is co-editing a bilingual anthology with Oso Perezoso Press, launched by indie publisher J.K. Fowler. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-24 04:00:00 UTC ]
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Publishers and booksellers worked together to secure an exemption from the EU's late payment legislation, a decision that protects the publishing's unique business model. The post World Book Day: EU to Exclude Book Industry from Late Payment Regulations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-23 23:25:00 UTC ]
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For the Scottish novelist and journalist, the novel is a way to fight political misinformation, conspiracy theories, and outright lies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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PEN America has faced an enormous amount of criticism from the literary world for, among other things, failing to call Israel’s six-month assault on Gaza a genocide, and is now facing a wave of withdrawals from two of its signature events, the literary awards and the World Voices Festival. In... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-18 14:26:32 UTC ]
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New legislation could thwart planned £600m purchase of media group by UAE-backed consortiumThe UK government plans to introduce legislation that would prevent foreign governments owning UK newspapers and news magazines in a significant move that could scupper the planned £600m sale of the... Continue reading at The Guardian
[ The Guardian | 2024-03-13 15:52:35 UTC ]
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A new plan by the iconic Denver bookseller sees a streamlined company emerging from bankruptcy as early as June and returning to profitability next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-11 04:00:00 UTC ]
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In Andrew Boryga’s debut novel, a young writer creates a career for himself by exaggerating, or sometimes completely manufacturing, stories of tragedy. Continue reading at The New York Times
[ The New York Times | 2024-03-09 10:00:20 UTC ]
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Book piracy is costing the Italian book market more than a quarter of its overall value, according to a study commissioned by the AIE. The post Piracy in Italy: Study Shows Book Industry Losing €705 Million Annually appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-08 22:07:51 UTC ]
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