What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
Lies have become alternative facts and truth irrelevant in the face of power, while we all give up our privacyIn Book 8 of The Odyssey we read that the gods weave misfortune so that later generations have something to sing about. It wasn’t a god but a conman who now leads me to describe how –... Continue reading at The Guardian
[ The Guardian | 2017-10-30 00:00:00 UTC ]
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FoxNext, the newly formed gaming and virtual reality division of 21st Century Fox, has promoted Rick Phillips to president of FoxNext Games, overseeing publishing and licensing for the unit. Phillips previously oversaw Fox’s game licensing across mobile, console, PC, social and online... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-06-09 00:00:00 UTC ]
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For the first time since its founding three decades ago, Charlesbridge Publishing in Watertown, Mass., is expanding into YA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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The U.K. indie publisher, founded by a young married couple in a kitchen in Cyprus three decades ago, only began releasing fiction only in 2009. Since then, it's won two Man Booker Prizes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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The ascent of Donald Trump has proved Neil Postman’s argument in Amusing Ourselves to Death was right. Here’s what we can do about itOver the last year, as the presidential campaign grew increasingly bizarre and Donald Trump took us places we had never been before, I saw a spike in media... Continue reading at The Guardian
[ The Guardian | 2017-02-02 00:00:00 UTC ]
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Sonny Mehta, editor-in-chief of Knopf and chairman of Knopf Doubleday, has steered the vaunted literary publisher through myriad changes since taking over nearly three decades ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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Novelist Robert Harris is feeling a mix of relief and sadness, he says, at the prospect of parting ways with a figure who has been part of his life for the past 12 years. His acclaimed series on the life of Ancient Rome’s great orator Cicero, which began with Imperium (2006), reaches its... Continue reading at The Bookseller
[ The Bookseller | 2015-09-11 00:00:00 UTC ]
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Novelist Bernardine Evaristo fears ‘return to the literary invisibility of the past’ as research finds attempts to encourage diversity have stalledBlack and Asian authors in the UK say they are being shoehorned by a publishing industry which is almost blindingly white into writing fiction that... Continue reading at The Guardian
[ The Guardian | 2015-04-15 00:00:00 UTC ]
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Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek
[ AdWeek | 2015-01-06 00:00:00 UTC ]
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Literary agent Sara Megibow is parting ways with Nelson Literary Agency to launch Megibow Literary Agency in Denver, Colo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
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Susanna Einstein and Meg Thompson of the Einstein Thompson Agency have announced that the two agents will be parting ways, in a decision that was, according to the pair, mutual and amicable Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
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New England booksellers long have been in the bookselling forefront: from founding the first regional bookselling group more than four decades ago (the New England Independent Booksellers Association) and the paperback revolution (Paperback Booksmith) to computerized inventory systems... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Pippa Middleton and David Goodwin have parted ways. Pippa Middleton's first book was a flop. But you haven't seen the last of Pippa Middleton and her writing. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-03-23 00:00:00 UTC ]
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