Giant advertiser Unilever threatens to pull its ads from Facebook and Google over 'toxic content'

One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
News tagged with: #largest advertisers #social sites #silicon valley

Other Publishing stories related to: 'Giant advertiser Unilever threatens to pull its ads from Facebook and Google over 'toxic content''


In Another Swipe at Google, Facebook's Mobile Ad Network Gets Into Desktop, Offers More Video Ads

Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age

[ Advertising Age | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience network #social platforms


With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #news corp #executive chairman #rupert murdoch


Facebook warns that it can’t fully solve the toxic content problem

Facebook Inc. is under pressure to rid its site of hate speech and fake news but warned it can’t build a platform impervious to human nature. “This is not a fully solvable problem,” Carolyn Everson, a vice president responsible for marketing at the social media giant, said on a panel Tuesday at... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 20:37:03 UTC ]
More news stories like this | News stories tagged with: #verso #—bloomberg news #fake news #tech companies


‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook

At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:01:33 UTC ]
More news stories like this | News stories tagged with: #tv industry #facebook appeared


Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #online search #promotional formats #giving advertisers #facebook issues #google unveils


Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #online search #promotional formats #giving advertisers #facebook issues #google unveils


Study: Facebook ad targeting may discriminate—even when advertisers don’t want it to

Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company

[ Fast Company | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #broad audience #ad targeting


Facebook is playing nicer with publishers by easing up on ad and content restrictions

Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content restrictions #post facebook #facebook watch #ad inventory #publishers sell


Facebook pulls Walmart and P&G ads for lacking 'political' labeling

UPDATE: After this article was published, Facebook reversed its decision that the Walmart ad was political and required a "paid for by" disclosure. "The aim of this policy and authorization process is increased authenticity for political ads on Facebook," a spokeswoman said in an email. "It... Continue reading at Advertising Age

[ Advertising Age | 2018-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll learn


Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #paid media #ad policy


News UK to advertisers: Run your Facebook ads on our sites

"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news uk #facebook ads


Internet giants such as Facebook and Twitter must be made accountable for content they publish | Letters

Ian Bartlett says the ruling that Uber is a transport company not a digital service could also change the way we view other digital giants; and Derek Wyatt suggests a post-Brexit Britain could create a Global Digital Foundation to address these issuesUber is officially a transport company and... Continue reading at The Guardian

[ The Guardian | 2017-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign policy #soft power #british council


Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek

[ AdWeek | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide advertisers #announced today #latest additions #giving advertisers


Advertisers should follow Vodafone's lead after Facebook and Google failures | Nils Pratley

Telecoms giant is right to stop relying on social media titans to stop its adverts appearing next to inappropriate contentAbout time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own... Continue reading at The Guardian

[ The Guardian | 2017-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online advertising #fake news #hate speech #ads appearing #longer rely


Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?

In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek

[ AdWeek | 2017-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad budgets


Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek

[ AdWeek | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #start publishing #branded content


What the Proliferation of Fake News on Google and Facebook Means for Advertisers

Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek

[ AdWeek | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #issues surrounding #lets readers


Google, Facebook Say They Won't Serve Ads to Fake News Sites

Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age

[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moving forward #display ads #technology platforms


Google, Facebook will not place ads on sites distributing fake news

Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World

[ PC World | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news #audience network #display ads