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Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at 'Digiday'
[ Digiday | 2018-01-29 00:00:00 UTC ]
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A global publishing approach can take many forms. For Parragon Publishing, which started in the late 1980s as a conduit to get books into U.K. supermarket chains, the key is tailoring content that can roll out across borders in one fell swoop. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
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#parragon publishing
#late 1980s
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#fell swoop