#intended audience

Publishing news tagged with #intended audience

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Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at 'AdWeek'

[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this | News stories tagged with: #nielsen #intended audience

Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #intended audience #hearst television #ae networks #automated system

Facebook Buys LiveRail to Grow Its Video Ad Business

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps... Continue reading at 'AdWeek'