‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads

There's money to be made with Facebook's mid-roll video ads -- if you have scale. The post ‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-06-05 00:00:00 UTC ]

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The false ‘debate’ over reopening America

On March 24, President Trump told a Fox News virtual town hall that he’d love to have America “opened up and just raring to go” by Easter. Bill Hemmer, who was hosting, chuckled, and said that would be “a great American resurrection.” Later the same day, during a second appearance on Fox, Trump... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-04-13 12:02:48 UTC ]
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Peter Mayer obituary

Charismatic publisher who combined erudition with commercial savvy to turn Penguin Books into a global brandIn 1978 Peter Mayer, who has died aged 82, was drafted in from the US to rescue a moribund Penguin Books. He took the beloved but by then loss-making publisher and turned it into a global... Continue reading at The Guardian

[ The Guardian | 2018-05-16 00:00:00 UTC ]
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‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads

[ Digiday | 2017-06-05 00:00:00 UTC ]
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With other social platforms ‘maxed out,’ InStyle magazine focuses on Pinterest

Earlier this month, InStyle launched its first sweepstakes in partnership with Pinterest. The spring-themed contest is part of the magazine's push to focus on the platform, as it's the only one whose followers continue to grow, 22 percent year over year. "Our other social platforms are maxed... Continue reading at Digiday