Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know... Continue reading >> [ Source: Advertising Age | 2017-06-23 00:00:00 UTC ]
Amazon.com has won a private auction for the right to run the .book domain name, according to Domain Name Wire. The e-commerce giant beat off competition from eight other companies who applied for the domain name, including Google and Bowker, according to the report. Continue reading >> [ Source: The Bookseller | 2014-11-13 00:00:00 UTC ]
Publishers want a slice of Google ad revenue. France's major online newspaper publishers have called for a new legislation which will ensure internet search engines including Google have to pay them for using their published content. Continue reading >> [ Source: Editor & Publisher | 2012-09-12 00:00:00 UTC ]