On March 24, President Trump told a Fox News virtual town hall that he’d love to have America “opened up and just raring to go” by Easter. Bill Hemmer, who was hosting, chuckled, and said that would be “a great American resurrection.” Later the same day, during a second appearance on Fox, Trump... Continue reading >> [ Source: Columbia Journalism Review | 2020-04-13 12:02:48 UTC ]
Charismatic publisher who combined erudition with commercial savvy to turn Penguin Books into a global brandIn 1978 Peter Mayer, who has died aged 82, was drafted in from the US to rescue a moribund Penguin Books. He took the beloved but by then loss-making publisher and turned it into a global... Continue reading >> [ Source: The Guardian | 2018-05-16 00:00:00 UTC ]
There's money to be made with Facebook's mid-roll video ads -- if you have scale. The post ‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-06-05 00:00:00 UTC ]
Earlier this month, InStyle launched its first sweepstakes in partnership with Pinterest. The spring-themed contest is part of the magazine's push to focus on the platform, as it's the only one whose followers continue to grow, 22 percent year over year. "Our other social platforms are maxed... Continue reading >> [ Source: Digiday | 2016-03-25 00:00:00 UTC ]