Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
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Walker Books is publishing a Christmas title based on this year’s festive advert from Sainsbury’s. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked... Continue reading at AdWeek
[ AdWeek | 2016-11-10 00:00:00 UTC ]
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#raise awareness
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Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience... Continue reading at Advertising Age
[ Advertising Age | 2016-11-05 00:00:00 UTC ]
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Snapchat is on a hiring spree as it prepares for an IPO, raiding everyone from Google and Facebook to old media for talent. Snapchat is also trying hard to woo advertisers. It’s hiring ad sales talent, launched an API and integrated third-party measurement firms. Meanwhile, publishers are... Continue reading at Digiday
[ Digiday | 2016-11-05 00:00:00 UTC ]
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Nosy Crow has raised £30,000 for War Child UK through the hardback sales of Refuge, a retelling of the Christmas story. Continue reading at The Bookseller
[ The Bookseller | 2016-11-03 00:00:00 UTC ]
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Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age
[ Advertising Age | 2016-11-02 00:00:00 UTC ]
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Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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Ram Devineni and illustrator Dan Goldman tell the story of Priya, an Indian superhero who empowers women. Ram Devineni and illustrator Dan Goldman tell the story of Priya, an Indian superhero who empowers women.Pokémon Go has made 2016 an exciting year for augmented reality... Continue reading at Fast Company
[ Fast Company | 2016-10-28 00:00:00 UTC ]
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Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
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Sabina Radeva, a molecular biologist-turned-illustrator, has raised more than £25,000 on Kickstarter to create a picture book adaptation of Charles Darwin’s On The Origin Of Species, despite only aiming for £1,900. Continue reading at The Bookseller
[ The Bookseller | 2016-10-04 00:00:00 UTC ]
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The new PA president Stephen Barr outlines his priorities in an interview with Benedicte Page. Continue reading at The Bookseller
[ The Bookseller | 2016-10-01 00:00:00 UTC ]
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Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you... Continue reading at Advertising Age
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
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As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
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Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they... Continue reading at Digiday
[ Digiday | 2016-09-28 00:00:00 UTC ]
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French publishers are making a stand against ad blocking, again. After successful trials in March, 80 percent of the country’s top publishers are serving messages to ad-blocking users. Publishers are taking a tougher stance this time, with the likes of Le Monde blocking content to those who have... Continue reading at Digiday
[ Digiday | 2016-09-26 00:00:00 UTC ]
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The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
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This September, Annick will mark its 40th anniversary by embarking on a partnership with Pearson Canada, which will put a selection of more than 125 Annick books in every classroom across Canada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
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German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker... Continue reading at Digiday
[ Digiday | 2016-09-19 00:00:00 UTC ]
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#major part
Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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