#delivering ads

Publishing news tagged with #delivering ads


Comcast takes Cannes, urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst #achieve scale #nbc universal #smart tvs #individual households #delivering ads #open standard #yearto develop #established earlier #project oar #ncc media


At Cannes, Comcast urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst #achieve scale #nbc universal #smart tvs #individual households #delivering ads #open standard #yearto develop #established earlier #project oar #ncc media


Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent

As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at 'AdWeek'

[ AdWeek | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #delivering ads #full potential #smartphone screen


Facebook Is Bringing Its Ad Network to Apple TV and Roku

Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile websites #ad campaign #app publishers #people familiar #delivering ads