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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#ncc media
#project oar
#established earlier
#yearto develop
#open standard
#delivering ads
#individual households
#smart tvs
#nbc universal
#achieve scale
#hearst
Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#ncc media
#project oar
#established earlier
#yearto develop
#open standard
#delivering ads
#individual households
#smart tvs
#nbc universal
#achieve scale
#hearst
As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#smartphone screen
#full potential
#delivering ads
Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#delivering ads
#people familiar
#app publishers
#ad campaign
#mobile websites