If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked with 360i and BuzzFeed to create a three-part series called "Behind the Hands of a Tasty Producer," which profiles three Tasty producers and promotes the brand's smartwatch. Each video starts off with the producer reading comments off of their videos in the style of Jimmy Kimmel's Celebrities Read Mean Tweets segment. The clips focus on how the BuzzFeed staffers came up with the idea for a successful food video, as well as giving a little background on themselves. Merle O'Neal, for example, is a vegetarian who "tries to make vegetables exciting for people because I feel like people hear 'vegetarian' and they're automatically pushed away." Alvin Zhou—who Adweek followed for a recent feature story about Tasty—talks about how he learned to cook by Skype video messaging with his mom. And Scott Loitsch explains why a recipe for an ice cream-filled churro was his most successful video. Of course, the producers are wearing Fossil smartwatches and the videos show off its features, including the ability to play music, see notifications and alerts and set a timer. "The voiceover played a hugely integral part in organically showcasing the watch functionality and how it can be used to... Continue reading at 'AdWeek'
[ AdWeek | 2016-11-10 00:00:00 UTC ]
When Edward Grinnan was hired in 1986 as an editor at Christian inspirational magazine and publisher 'Guideposts,' he was reluctant to write devotionals—highly personal 350-word stories that offer "glimpses of God in everyday life. Why he now says he can't imagine stopping. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-20 04:00:00 UTC ]
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The “Aya” series explores the pains and pleasures of everyday life in a working-class neighborhood in West Africa. Continue reading at The New York Times
[ The New York Times | 2024-02-10 10:02:39 UTC ]
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In her memoir “Thunderclap,” the British art critic Laura Cumming explores her passion for the virtuosic images of everyday life by painters from Dutch art’s golden age. Continue reading at The New York Times
[ The New York Times | 2023-07-09 09:00:19 UTC ]
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If you think your kids should have a smart display of their very own, this might be a good time to grab two of them from Amazon. In advance of Prime Day, you can get two Echo Show 5 Kids for the price of one. The displays came out in 2023 and typically go for $100 each. By using the code... Continue reading at Engadget
[ Engadget | 2023-06-22 16:30:34 UTC ]
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The basketball star, who was detained for 10 months, said she hoped her book would raise awareness about other Americans who had been wrongfully detained abroad. Continue reading at The New York Times
[ The New York Times | 2023-04-12 14:16:29 UTC ]
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Hay Festival is the world’s leading festival of ideas across literature, bringing readers and some of the brightest thinkers of our time together to inspire, examine and entertain. This international celebration of literature, music, and the arts is set to take place in the stunning Welsh... Continue reading at British Council global
[ British Council global | 2023-04-11 14:44:07 UTC ]
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Whether they center around horror, dystopia, or simply the despair of everyday life, these dark manga delve into a variety of dark themes, including Alice in Murderland by Kaori Yuki. Continue reading at Book Riot
[ Book Riot | 2023-03-13 10:32:00 UTC ]
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The NFL's rumored streaming service could debut in JulyDyson, the company that’s recently branched out into hair curlers, air-purifying headphones and not cars, has revealed it has an entire division secretly developing robot prototypes for household chores.The company didn't detail any of the... Continue reading at Engadget
[ Engadget | 2022-05-26 11:15:21 UTC ]
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He crafted tales of everyday life for early readers. His “Mr. Pine’s Purple House,” first published in 1965, later inspired a new publishing company — and Jeff Bezos. Continue reading at The New York Times
[ The New York Times | 2022-02-24 23:32:36 UTC ]
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Asian American and Pacific Islander members of the book business have launched a social media campaign, #StandUpforAAPI, intended to raise awareness of the ongoing violence and hate incidents targeting AAPI communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-22 04:00:00 UTC ]
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At the end of a week that's seen a deluge of negative headlines, both in the media business and the news in general, there remain plenty of opportunities to look for the helpers. As we have each of the last three Fridays, today we highlight four more publishers who are giving back in some way... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-17 17:13:27 UTC ]
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The real question at the heart of this novel is how a woman is supposed to prepare for the apocalypse when everyday life is so maddening. Continue reading at The Washington Post
[ The Washington Post | 2020-02-27 22:49:38 UTC ]
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A double-hulled voyaging canoe crafted using an ancient design set sail from Hawaii on Saturday to raise awareness about an all-too-modern problem. As it travels from Honolulu to San Francisco, the Hikianalia, a contemporary take on a traditional Polynesian voyaging canoe, will traverse the vast... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-19 00:00:00 UTC ]
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Both BookExpo and BookCon organizers have committed themselves to scheduling panels meant to raise awareness of diversity and multiculturalism in literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-14 00:00:00 UTC ]
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As some publishers try to clean up rogue online advertising, the platform has been slow to act on complaints. Time for regulationOne of the ways Facebook has been able to get away with some pretty questionable behaviour over the years is that exploiting users’ data is an abstract problem that... Continue reading at The Guardian
[ The Guardian | 2018-04-23 00:00:00 UTC ]
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Spain will use its 2021 stint as Frankfurter Buchmesse Guest of Honor to raise awareness of Spanish-language literature and creative industries. The post Spain Signs on as Frankfurt Book Fair’s 2021 Guest of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-17 00:00:00 UTC ]
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Religion publishers are responding to the tensions of everyday life with new titles that focus on refreshing and revitalizing pressurized lives in an age of anxiety. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-25 00:00:00 UTC ]
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Echo Dot is a hands-free, voice-controlled device that uses Alexa to play music, control smart home devices, provide information, read the news, set alarms, read audiobooks from Audible, and more. In fact, new Alexa "skills" are being created all the time. Tell Alexa to start your usual order at... Continue reading at PC World
[ PC World | 2017-04-06 00:00:00 UTC ]
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Today only, if you bundle together Amazon's Fire Tablet and Tap, you'll save $80 on the two. The bundle includes the Fire Tablet with 7" Display, Wi-Fi, and 16 GB of storage, and Amazon Tap, the Alexa-Enabled Portable Bluetooth Speaker. With the Fire tablet from Amazon you can enjoy millions of... Continue reading at PC World
[ PC World | 2016-12-05 00:00:00 UTC ]
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Staff at the Herald enjoying roasting newspaper managers over the gender pay gap. Plus why did the ABC bury an award-winning Richard Flanagan documentary?Sydney Morning Herald journalists had a bit of fun for a good cause on Wednesday, holding a sausage sizzle outside their office at Pyrmont to... Continue reading at The Guardian
[ The Guardian | 2016-12-02 00:00:00 UTC ]
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