If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked with 360i and BuzzFeed to create a three-part series called "Behind the Hands of a Tasty Producer," which profiles three Tasty producers and promotes the brand's smartwatch. Each video starts off with the producer reading comments off of their videos in the style of Jimmy Kimmel's Celebrities Read Mean Tweets segment. The clips focus on how the BuzzFeed staffers came up with the idea for a successful food video, as well as giving a little background on themselves. Merle O'Neal, for example, is a vegetarian who "tries to make vegetables exciting for people because I feel like people hear 'vegetarian' and they're automatically pushed away." Alvin Zhou—who Adweek followed for a recent feature story about Tasty—talks about how he learned to cook by Skype video messaging with his mom. And Scott Loitsch explains why a recipe for an ice cream-filled churro was his most successful video. Of course, the producers are wearing Fossil smartwatches and the videos show off its features, including the ability to play music, see notifications and alerts and set a timer. "The voiceover played a hugely integral part in organically showcasing the watch functionality and how it can be used to... Continue reading at 'AdWeek'
[ AdWeek | 2016-11-10 00:00:00 UTC ]
When I reviewed the Amazon Echo 13 months ago, I predicted that people would want one in every room. The Echo can control your home’s lighting, play music, estimate your commute time, operate a timer, answer trivia questions, read books and news bulletins to you, tell you which movies are at... Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
More news stories like this
If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked... Continue reading at AdWeek
[ AdWeek | 2016-11-10 00:00:00 UTC ]
More news stories like this
Director of digital operations Craig Teicher recommends 'During' by James Richardson, a collection of poems and aphorisms that remembers and reflects on everyday life with astonishing wit and wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-14 00:00:00 UTC ]
More news stories like this
Profiling an Internet phenomenon and its quirky creator, a few months into its existence.Facebook turned 12 today. It's been part of everyday life for long enough that an infinite number of articles have been published about its phenomenal success and the vision of its inventor and CEO, Mark... Continue reading at Fast Company
[ Fast Company | 2016-02-05 00:00:00 UTC ]
More news stories like this
In recent years, as academic history has taken a turn toward the cultural and social, producing more and more works about women, minorities, and everyday life, the kinds of history books you see on the New Releases table at a Barnes & Noble have begun to feel like throwbacks. A quick survey... Continue reading at Slate
[ Slate | 2016-01-06 00:00:00 UTC ]
More news stories like this
The Publishers Association is hosting #Workinpublishing across its social media channels next week, in a bid to raise awareness about the industry, change perceptions and to highlight it as a career option for school leavers. Continue reading at The Bookseller
[ The Bookseller | 2015-11-21 00:00:00 UTC ]
More news stories like this
It may not prove easy to marry British and Japanese journalistic cultures. But in a global media world this deal makes senseThe Financial Times is one of the best newspapers in the world, not just in Britain. It is quick without being rash, accurate without leaden pedantry, thoughtful without... Continue reading at The Guardian
[ The Guardian | 2015-07-24 00:00:00 UTC ]
More news stories like this
The Guardian, El País, Le Monde and China Daily are among 25 publishers aiming to raise awareness in the runup to the next UN summitAn unprecedented alliance of news publishers including the Guardian, El País, Le Monde and China Daily have agreed to share climate change content to raise... Continue reading at The Guardian
[ The Guardian | 2015-05-21 00:00:00 UTC ]
More news stories like this
Radio Times magazine will host an annual festival celebrating the links between books, radio and television. The inaugural festival will take place at Hampton Court Palace from 24th–27th September. The festival aims to raise awareness of the fact that many TV and radio programmes are based on... Continue reading at The Bookseller
[ The Bookseller | 2015-04-17 00:00:00 UTC ]
More news stories like this
As part of a new initiative designed to raise awareness about the state of school libraries in the U.S., James Patterson announced that he will make a $1.25 million donation to school libraries across the country this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-09 00:00:00 UTC ]
More news stories like this
Protestors in Cardiff will use National Libraries Day this weekend to raise awareness of cuts facing the city's library service. Campaigners in Birmingham have already announced their own plans to protest on the day, forming a human chain "hugging" the threatened Library of Birmingham. Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this
Orchard Books has acquired One Thing, a new Charlie and Lola title from author and illustrator Lauren Child. Kate Burns, picture, gift and novelty book publisher at Orchard, said: “Lauren Child fans will not be disappointed. One Thing is perfectly funny, perfectly formed and sees top-negotiator... Continue reading at The Bookseller
[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this
The Ice Bucket Challenge, created to raise awareness of ALS, was taken by such book world figures as author Stephen King, Amazon CEO Jeff Bezos, and author and indie bookstore supporter Stephen Colbert. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-21 00:00:00 UTC ]
More news stories like this
The Harry Potter Alliance is a nonprofit coalition whose work so far has included creating a YouTube video titled 'The Hunger Games Are Real' which aims to raise awareness of poverty and hunger in the US. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-28 00:00:00 UTC ]
More news stories like this
The Harry Potter Alliance is a nonprofit coalition whose work so far has included creating a YouTube video titled 'The Hunger Games Are Real' which aims to raise awareness of poverty and hunger in the US. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-28 00:00:00 UTC ]
More news stories like this
Sage has launched a transatlantic campaign with other social science bodies to raise awareness of... Continue reading at The Bookseller
[ The Bookseller | 2013-09-18 00:00:00 UTC ]
More news stories like this
Baking may fight depression. So one pastry chef is raising awareness for mental health through a worldwide bake sale frosted in grey icing. Maybe it’s the sugar. Maybe it’s the chocolate. Maybe it’s the satisfaction that’s inherent to working with your hands. But baking seems to keep many of... Continue reading at Fast Company
[ Fast Company | 2013-07-09 00:00:00 UTC ]
More news stories like this
Written By: Graeme Neill Publication Date: Tue, 13/09/2011 - 09:05 Hodder & Stoughton will publish the first official book by Lady Gaga this November after signing a deal for a book of photographs by fashion photographer Terry Richardson. Editorial director Fenella Bates bought British and... Continue reading at The Bookseller
[ The Bookseller | 2011-09-13 00:00:00 UTC ]
More news stories like this
Written By: Charlotte Williams Publication Date: Fri, 03/06/2011 - 10:03 Rider Books has acquired a non-fiction book telling readers how to use philosophy to improve their everyday life by journalist and blogger Jules Evans. Rider Books commissioning editor Sue Lascelles bought world rights,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
More news stories like this