Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers at the same time. “When advertisers rely on Facebook’s data and let it tell you where your ad budget will be, that is not a good place to be,” said David Gaines, chief planning officer for agency Maxus’ American operations. The post Why Facebook embraced the ad network model appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-15 00:00:00 UTC ]
Park Slope of the east, Prospect Lefferts Gardens, has had its own Greenlight Bookstore since 2016, an addition to the neighborhood that made people feel, We have our own bookstore! All we need, now, is a good place to buy sourdough bread. But in an unfortunate sign of the times, Greenlight has... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-14 12:56:57 UTC ]
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Mexican journalist Anabel Hernández has the #6 book in the country with 'Emma y las otras señoras del narco,' the rare Spanish-language title to make our lists. Plus 'The Good Place' creator Michael Schur distills 2,500 years of philosophy in 'How to Be Perfect.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-04 05:00:00 UTC ]
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You no longer have to wonder just what Netflix's adaptation of Sandman will look like. Netflix has shared a teaser for The Sandman that reveals the pivotal moment when an occult ritual captures Morpheus (aka Dream, played by Tom Sturridge) and sets the story in motion. As author Neil Gaiman put... Continue reading at Engadget
[ Engadget | 2021-09-25 17:30:41 UTC ]
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Aisling Fowler was watching her husband play a video game when inspiration for the heroine of her début novel first came to her. “He’s very keen to stress that he’s not a gamer,” she laughs, talking to me over video call from Sydney, where said husband is currently working. The female main... Continue reading at The Bookseller
[ The Bookseller | 2021-07-09 04:40:40 UTC ]
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I have been writing poetry most of my life. Encouraged by my English teacher as a child, I used writing as a way of dealing with emotions, anxiety and, as I grew older, with heartbreak. In February 2019, I decided to set up an Instagram page on the advice of a friend, who thought the platform... Continue reading at The Bookseller
[ The Bookseller | 2020-08-11 19:53:50 UTC ]
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Today, Simon & Schuster announced their acquisition of the first book by Michael Schur, creator of postmodern morality play and philosophical sitcom The Good Place, otherwise known as the best thing on television for a while there. How to Be Good: A Definitive Answer for Exactly What to Do,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-10 16:57:41 UTC ]
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Thursday night’s NFL Kickoff Game wasn’t exactly one for the ages, but the 17-punt, 13-point defensive struggle between the Green Bay Packers and Chicago Bears still managed to scare up a three-year ratings high for NBC. According to Nielsen live-plus-same-day data, the Packers’ 10-3 win over... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 21:11:16 UTC ]
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Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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Richard Mollet, CEO of the Publishers Association, reports that 2014 UK publishing revenues were £4.3 billion, with 44% coming from export markets. The post UK Publishing is “In A Good Place,” says PA CEO appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-21 00:00:00 UTC ]
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As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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