#augmented reality

Publishing news tagged with #augmented reality


A weekend with 'Harry Potter: Wizards Unite'

Mat Smith and Dan Cooper grew up in the UK at the right age to witness the birth of Pottermania. The Harry Potter novels are firmly encoded in their very British psyches, and both are fans of augmented reality, GPS-connected mobile games. So it made... Continue reading at 'Engadget'

[ Engadget | 2019-06-24 17:28:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #augmented reality #british psyches #firmly encoded #mat smith #wizards unite


Publishing Perspectives Talks Thursday: Glukhovsky and Jobava

At 10:30 a.m. daily, join us on the International Stage, Hall 5.1 (A128), for talks on the industry and subscriptions, publishing and politics, and augmented reality at its most practical. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Your Morning Break With Newsmakers hile at... Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2018-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editor-in-chief @porter_anderson #frankfurter buchmesse #porter anderson #augmented reality #international stage


To Promote Her Upcoming Show, This Finnish Pop Star Appeared as an AR Cartoon in a Donald Duck Comic Book

While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her sold-out show next month, Sanni, one of Finland's favorite artists, and her label Warner Music... Continue reading at 'AdWeek'

[ AdWeek | 2018-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic book #augmented reality


Children's author brings books to life through augmented reality

There's nothing quite like having a book literally come to life in the palm of your hands. Continue reading at 'Stuff'

[ Stuff | 2017-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #augmented reality


The NewFronts So Far: Truth, Half-Truths and Truth Fatigue

DAY 1NEWFRONTS FATIGUE SET IN EARLY, after the annual two-week showcase for digital video began with a two-hour pitch to advertisers by The New York Times. The Times paraded out its journalists the way other digital publishers might tout their social influencers as #NewFronts became a trending... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spokeswoman declined #snapchat discover #augmented reality #agency execs #trending topic


New York Times Kicks Off NewFronts, Tests Crowd's Patience

It didn't take long to get NewFronts fatigue. The New York Times kicked off the two weeks of presentations with a more-than-two-hour pitch to agency executives and marketers parading its journalists in the way other digital publishers might show off their social influencers.Typically one of the... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pulling back #interactive experience #augmented reality


Acid Attacks And Augmented Reality: How Priya's Mirror Is Using Tech To Change India

Ram Devineni and illustrator Dan Goldman tell the story of Priya, an Indian superhero who empowers women. Ram Devineni and illustrator Dan Goldman tell the story of Priya, an Indian superhero who empowers women.Pokémon Go has made 2016 an exciting year for augmented reality... Continue reading at 'Fast Company'

[ Fast Company | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #augmented reality


The Major Licensing Trends of 2016

Among the trends at this year's Licensing International Expo were properties aimed at a pre-school audience, books tied to reality shows, and augmented reality. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #augmented reality #reality shows #books tied #pre-school audience


Google Takes Books Through The Looking Glass With Augmented Reality

The technology could one day serve as the basis for a product that embraces the physical book, while adding cool digital content on top.Technology that would bring the experience of reading a book into the 21st century—and not by replacing the book with a computer—was patented today by Google,... Continue reading at 'Fast Company'

[ Fast Company | 2016-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trademark office #augmented reality #physical book


Indonesian Startup Gives Books a New Dimension

AR&Co, an Indonesian startup that specialized in augmented reality, presented new possibilities for storytelling at the Frankfurt Book Fair. The post Indonesian Startup Gives Books a New Dimension appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #augmented reality


AR-Commerce

Augmented reality has had success enhancing content and advertising, but many, including Michela O’Connor Abrams, president of Dwell Media, believe its real value lies in e-comme Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dwell media #connor abrams #augmented reality


How Marvel's Digital Superpowers Won Over Brick-And-Mortar Retailers

Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy,... Continue reading at 'Fast Company'

[ Fast Company | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #augmented reality #digital purchases #graphic novels


Marvel Offers Digital Extras for Comic Book Fans

Next month, Marvel Comics will release a new application to add content enhanced with augmented reality to some of its comic books. Continue reading at 'PC World'

[ PC World | 2012-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic books #augmented reality #marvel comics