AR-Commerce

Augmented reality has had success enhancing content and advertising, but many, including Michela O’Connor Abrams, president of Dwell Media, believe its real value lies in e-comme Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
News tagged with: #augmented reality #connor abrams #dwell media

Other Publishing stories related to: 'AR-Commerce'


How Hearst UK’s e-commerce revenue grew 322% during the second quarter

Titles leaning more heavily into e-commerce include Cosmopolitan, Good Housekeeping, Digital Spy and Runner’s World. The post How Hearst UK’s e-commerce revenue grew 322% during the second quarter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-21 04:01:50 UTC ]
More news stories like this | News stories tagged with: #hearst #good housekeeping #hearst uk


Times of India, New York Times, News Corp Share Content-to-Commerce Case Studies

Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-18 19:00:36 UTC ]
More news stories like this | News stories tagged with: #news corp


Lifestyle Publishers Are Experiencing an E-Commerce Boom

Generally speaking, surges in online traffic during the pandemic have not translated to commensurate revenue growth for consumer-facing publishers, of whom an overwhelming majority anticipate a decline in digital advertising this year as marketers are forced to cancel, adjust or delay... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-04 19:08:35 UTC ]
More news stories like this | News stories tagged with: #hearst #at-home fitness #content strategy #create content #paid content


How Future Adapted Commerce Content to Drive 1M Transactions in March

Magazine publisher Future Publishing has adapted its content over the last six weeks to be more helpful for readers. The Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-20 16:19:08 UTC ]
More news stories like this | News stories tagged with: #magazine publisher


WI15: Bookshop Hopes to Change Bookish E-commerce

The new online bookstore intended to benefit indies is nearly ready to go, and will launch January 28. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bookshop #bookstore


Google placed 'Stranger Things' AR ads in 'The New York Times'

If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget

[ Engadget | 2019-07-11 13:00:00 UTC ]
More news stories like this | News stories tagged with: #print edition #stranger things #google lens


Get ready for even more third-party AR filters on Instagram

Amidst announcements of a new Messenger, a new Facebook app and new VR headsets, the company snuck in a quieter, less flashier update: it's now allowing creators to make and publish their own AR effects and filters on Instagram. Right now, the only I... Continue reading at Engadget

[ Engadget | 2019-05-02 00:00:00 UTC ]
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This new AR app puts women back in the history books

Up to 89% of history textbook references are devoted to men, so “Lessons in Herstory” aims to restore women’s standing in the American story. Open up most elementary and high school history books and you’ll find stories of corruption, triumph, innovation, conflict, and resolution, that all have... Continue reading at Fast Company

[ Fast Company | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #history books


How publishers use influencers to grow commerce businesses

Publishers including Complex and Rooster Teeth are using influencers to attract audiences that can leverage infrastructure publishers have already built. The post How publishers use influencers to grow commerce businesses appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #attract audiences #rooster teeth


AR will help reading win the screen-time battle

Bookful's Benny Arbel explains how AR technology can help children engage with stories and information. Continue reading at The Bookseller

[ The Bookseller | 2018-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children engage


Tastemade enters its next phase of commerce with a cookbook

The venture-backed publisher, fresh off a $35 million round of funding, is going to start developing and selling more products directly to its audience. The post Tastemade enters its next phase of commerce with a cookbook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #products directly


Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands

Inception's Bookful app has the advantage of the beloved Beatrix Potter content and other Penguin Random House brands on which to base its first six digital books. The post Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books


To Promote Her Upcoming Show, This Finnish Pop Star Appeared as an AR Cartoon in a Donald Duck Comic Book

While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her sold-out show next month, Sanni, one of Finland's favorite artists, and her label Warner Music... Continue reading at AdWeek

[ AdWeek | 2018-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic book #augmented reality


First ever AR-powered novel to open Sprung ghosthunting series

Carlton is to publish its most expensively originated book on Super Thursday (4th October), an augmented reality (AR) novel for children. Continue reading at The Bookseller

[ The Bookseller | 2018-07-31 00:00:00 UTC ]
More news stories like this |


How commerce publishers cozy up to direct-to-consumer brands

As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commerce-focused publishers #facebook ads #direct-to-consumer brands


Digital Solutions in India 2018: Making AR and VR Work in Publishing

When it comes to popularizing AR, much of the credit goes to Pokémon Go, released in July 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions


How France’s top Facebook publisher Chefclub is growing commerce

“We’d rather keep ad-free content that promotes Chefclub products at the end rather than inserting the content with a Facebook ad. That’s much healthier.” The post How France’s top Facebook publisher Chefclub is growing commerce appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad-free content


‘Operation You,’ an AR and VR-Enhanced Children’s Book Series, Exhibits at CES

At the start of the 2018 Consumer Electronics Show week, California-based Quantum Storey Company exhibits the first title in its 'Operation You' series of children's books that come with augmented and virtual reality enhancements.  The post ‘Operation You,’ an AR and VR-Enhanced Children’s Book... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book series


Trends in UK, US Holiday Book Sales: Late Buys and E-Commerce

The 2017 year-end holiday season book sales patterns reported in both major English-language markets looked good at the end, but getting there wasn't a lot of fun. And what lies ahead may be rougher for bookstores. The post Trends in UK, US Holiday Book Sales: Late Buys and E-Commerce appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lies ahead #post trends