The Major Licensing Trends of 2016

Among the trends at this year's Licensing International Expo were properties aimed at a pre-school audience, books tied to reality shows, and augmented reality. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]

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Engadget Podcast: The fallout from Apple’s WWDC 2024 and Summer Game Fest

This week has felt like a month worth of news, now that we've wrapped up Apple's WWDC 2024 and Summer Game Fest in LA. In this episode, Cherlynn and Devindra discuss their final thoughts on Apple Intelligence and the company's upcoming software, and they chat about some of our coverage... Continue reading at Engadget

[ Engadget | 2024-06-14 11:30:57 UTC ]
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Licensing Hotline: June 6, 2024

Read on for news about PRH's books tied to the hit TV series 'Wednesday'; the expansion of Chronicle Books' Marvel publishing program; Phoenix International Publications' additions of Bluey and National Geographic Kids to its portfolio of licenses; the launch of a licensing program for the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-06 04:00:00 UTC ]
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Licensing Hotline: April 2024

Read on for news about Paw Prints new series of books tied to 'Fraggle Rock,' Hasbro's anniversary-related publishing programs, PAW Patrol at 10 years old, a Bluey YouTube series that brings licensed books to life, an IndyCar license for start-up publisher Red Racer Books, a new agency... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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Coca-Cola and Marvel’s Latest Collab Uses AR to Entice Comic Fans

Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning limited-edition packaging featuring illustrations of more than 30 Marvel characters. The brand introduced the campaign with... Continue reading at AdWeek

[ AdWeek | 2024-04-08 18:05:36 UTC ]
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Google Assistant has a morning routine for schoolchildren

Now that many kids are about to go back to school, Google thinks it can offer a helping hand — including after class. It's introducing Assistant and search features to help parents coordinate in morning and kids to learn more (or at least, stay entertained). To start, Family Bell is coming to... Continue reading at Engadget

[ Engadget | 2021-08-11 16:00:47 UTC ]
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A weekend with 'Harry Potter: Wizards Unite'

Mat Smith and Dan Cooper grew up in the UK at the right age to witness the birth of Pottermania. The Harry Potter novels are firmly encoded in their very British psyches, and both are fans of augmented reality, GPS-connected mobile games. So it made... Continue reading at Engadget

[ Engadget | 2019-06-24 17:28:00 UTC ]
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Publishing Perspectives Talks Thursday: Glukhovsky and Jobava

At 10:30 a.m. daily, join us on the International Stage, Hall 5.1 (A128), for talks on the industry and subscriptions, publishing and politics, and augmented reality at its most practical. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Your Morning Break With Newsmakers hile at... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-10 00:00:00 UTC ]
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To Promote Her Upcoming Show, This Finnish Pop Star Appeared as an AR Cartoon in a Donald Duck Comic Book

While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her sold-out show next month, Sanni, one of Finland's favorite artists, and her label Warner Music... Continue reading at AdWeek

[ AdWeek | 2018-09-21 00:00:00 UTC ]
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Licensing Hotline: November 2017

Read on for news of Egmont’s new Roblox license, Sterling’s books tied to the Cool School brand, Joe Books’ distribution and co-publishing agreement with Martellus Bennett’s The Imagination Agency, Penguin’s Gudetama deal, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-09 00:00:00 UTC ]
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Children's author brings books to life through augmented reality

There's nothing quite like having a book literally come to life in the palm of your hands. Continue reading at Stuff

[ Stuff | 2017-06-26 00:00:00 UTC ]
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The NewFronts So Far: Truth, Half-Truths and Truth Fatigue

DAY 1NEWFRONTS FATIGUE SET IN EARLY, after the annual two-week showcase for digital video began with a two-hour pitch to advertisers by The New York Times. The Times paraded out its journalists the way other digital publishers might tout their social influencers as #NewFronts became a trending... Continue reading at Advertising Age

[ Advertising Age | 2017-05-05 00:00:00 UTC ]
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New York Times Kicks Off NewFronts, Tests Crowd's Patience

It didn't take long to get NewFronts fatigue. The New York Times kicked off the two weeks of presentations with a more-than-two-hour pitch to agency executives and marketers parading its journalists in the way other digital publishers might show off their social influencers.Typically one of the... Continue reading at Advertising Age

[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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Licensing Hotline: March 2017

Read on for news about Little, Brown’s books tied to Spirit Riding Free, new licensing deals at Walter Foster Jr., brand extension activity at Highlights Press, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-21 00:00:00 UTC ]
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Acid Attacks And Augmented Reality: How Priya's Mirror Is Using Tech To Change India

Ram Devineni and illustrator Dan Goldman tell the story of Priya, an Indian superhero who empowers women. Ram Devineni and illustrator Dan Goldman tell the story of Priya, an Indian superhero who empowers women.Pokémon Go has made 2016 an exciting year for augmented reality... Continue reading at Fast Company

[ Fast Company | 2016-10-28 00:00:00 UTC ]
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Licensing Hotline: August 2016

Little, Brown is launching a series of books tied to the rebooted preschool TV series 'Bob the Builder,' produced by Mattel's HIT Entertainment division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-02 00:00:00 UTC ]
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The Major Licensing Trends of 2016

Among the trends at this year's Licensing International Expo were properties aimed at a pre-school audience, books tied to reality shows, and augmented reality. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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Google Takes Books Through The Looking Glass With Augmented Reality

The technology could one day serve as the basis for a product that embraces the physical book, while adding cool digital content on top.Technology that would bring the experience of reading a book into the 21st century—and not by replacing the book with a computer—was patented today by Google,... Continue reading at Fast Company

[ Fast Company | 2016-03-04 00:00:00 UTC ]
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Indonesian Startup Gives Books a New Dimension

AR&Co, an Indonesian startup that specialized in augmented reality, presented new possibilities for storytelling at the Frankfurt Book Fair. The post Indonesian Startup Gives Books a New Dimension appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
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Books Tied into Toys

Toy-based brands from Barbie to Bratz have long been a factor in licensed publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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AR-Commerce

Augmented reality has had success enhancing content and advertising, but many, including Michela O’Connor Abrams, president of Dwell Media, believe its real value lies in e-comme Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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