New York Times Kicks Off NewFronts, Tests Crowd's Patience

It didn't take long to get NewFronts fatigue. The New York Times kicked off the two weeks of presentations with a more-than-two-hour pitch to agency executives and marketers parading its journalists in the way other digital publishers might show off their social influencers.Typically one of the more well-attended NewFronts pitches, the event pulled an overflow crowd to the TimesCenter at 9 a.m. on Monday as Madison Avenue lined up to hear from the Times during what has been perhaps one of the most high-profile years in the news organization's recent history thanks to President Trump. By the two-hour mark, the audience was trickling out early, however, tired of hearing about how Times journalists go about seeking the truth.While the company touched on a variety of innovations such as its new Snapchat channel, VR initiatives, a Spotify partnership and the ability to use augmented reality to turn print into a more interactive experience, the focus was really on introducing the audience to its journalists and editors and pulling back the curtain on some of its biggest investigative reports. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-01 00:00:00 UTC ]

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