Are publishers cooling on Facebook Instant Articles? An analysis by Newswhip says that several publishers are posting very little to the fast-loading articles format or appear to be pulling back. Instant Articles has been controversial since Facebook launched it a little over a year ago because publishers get skimpy reader data and give up some monetization control. Since then, Facebook has also been favoring video over text articles in the news feed. The post Some publishers appear to be cooling on Facebook Instant Articles appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-30 00:00:00 UTC ]
News tagged with:
#facebook launched
#pulling back
Are publishers cooling on Facebook Instant Articles? An analysis by Newswhip says that several publishers are posting very little to the fast-loading articles format or appear to be pulling back. Instant Articles has been controversial since Facebook launched it a little over a year ago because... Continue reading at Digiday
[ Digiday | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pulling back
#facebook launched
Facebook began testing ads in the related articles section of its Instant Articles in late March, and the results for publishers in the test group promoted the social network to expand the test to all publishers Thursday. Facebook introduced Instant Articles in May 2015 as a way to enable... Continue reading at AdWeek
[ AdWeek | 2017-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#interactive content
#late march
#enable publishers
A new Chartbeat study found only one-third of publishers see clear evidence of a traffic increase from the fast-loading articles format. The post Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers start
#benefits appeared
Publishers running ads within Facebook Instant Articles no longer have to resort to HTML to turn those ads on or off. Product manager Hassam Tewfik announced in a Facebook Media blog post that the social network added a monetization tab to Facebook Audience Network, enabling publishers to toggle... Continue reading at AdWeek
[ AdWeek | 2017-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#enabling publishers
Facebook is finally letting publishers build paywalls inside Instant Articles, but only on Android phones.On Thursday, the social network announced its latest remedy for publishers that while able to tap into large audiences on Facebook, are afraid to give away their content too cheaply. The... Continue reading at Advertising Age
[ Advertising Age | 2017-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#houston chronicle
#media partners
#small group
The idea of subscriptions in Facebook's Instant Articles has been bandied about for quite some time, and an official test is finally underway. Head of news partnerships Campbell Brown, head of news product Alex Hardiman and product manager Sameera Salari announced in a Facebook Media blog post... Continue reading at AdWeek
[ AdWeek | 2017-10-19 00:00:00 UTC ]
More news stories like this |
The platform said it's still committed to the fast-loading articles feature and is about to test new features to help publishers. The post With Facebook’s focus on video, publishers hear less about Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-06 00:00:00 UTC ]
More news stories like this |
Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-04 00:00:00 UTC ]
More news stories like this |
The move could help quantify the monetary benefits of Facebook's fast-loading articles format, which publishers have been souring on. The post Facebook is throwing publishers a bone in the form of more performance data on Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook
Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content. The social network debuted its interactive, feature-rich, fast-loading Instant Articles in May 2015. Product manager Mona Sarantakos... Continue reading at AdWeek
[ AdWeek | 2017-07-20 00:00:00 UTC ]
More news stories like this |
The software-development kit for Facebook's Instant Articles media-rich, quick-loading stories from publishers now supports Google AMP, and the social network said support for Apple News is on the way. Partner engineering director Piyush Mangalick said in a Facebook Media blog post that an... Continue reading at AdWeek
[ AdWeek | 2017-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple news
#enable publishers
Publishers say that Facebook can save Instant Articles by improving subscription products, letting pubs have more control over their inventory and sharing more user data. The post Publishers say Facebook can save Instant Articles with better data, subscription tools appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#subscription tools
#post publishers
#user data
Publishers' love-hate relationship with Facebook continues. The post Best of the week: Facebook’s Instant Articles are falling out of favor with publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#love-hate relationship
#publishers appeared
#facebook continues
As subscription growth becomes more top of mind to publishers, Facebook's fast-loading article feature is losing favor. The post Facebook faces increased publisher resistance to Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#subscription growth
Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek
[ AdWeek | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#include advertising
In a move likely meant to stay on publishers' good side, Facebook is trying out a new way to help users discover more news (real news). Starting Thursday, Facebook will let nearly a dozen publishers—including BuzzFeed, El Pais, Fox News and The Washington Post—include more than one Instant... Continue reading at AdWeek
[ AdWeek | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#great deal
#recent months
#online courses
#business models
Facebook has reported yet another glitch in the data it gives publishers and marketers to understand their activity on the social network.This time Facebook found a problem that gave some publishers inaccurate traffic numbers, underestimating iPhone audiences on certain posts, according to a... Continue reading at Advertising Age
[ Advertising Age | 2016-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small group
Earlier this year, Facebook's referral traffic to publishers dropped, and those who'd invested heavily in Instant Articles were hardest hit. Some U.K. publishers have naturally been very cautious over how much they commit to it, and are still unsure the trade-offs of publishing directly to... Continue reading at Digiday
[ Digiday | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing directly
#hardest hit
#invested heavily
#referral traffic
#uk publishers
Facebook, which created Instant Articles a year ago to make publishers' articles load faster, is now giving that tool to brands. Intel is using the tool to post articles from its digital tech-focused publication, iQ. “This is a wonderful move to signal we’re not just an advertiser," Intel's... Continue reading at Digiday
[ Digiday | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#organic reach
#big advantage
#post articles
#make publishers
Publishers are starting to see the results of Facebook Instant Articles, which launched widely last month, giving them a way to post fast-loading content directly to the social network. One publisher, on background, shared a week’s worth of data that showed the reach of Instant Articles versus... Continue reading at Digiday
[ Digiday | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#half compared
#time spent