Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy, including an online archive in 2007 and a branded app in 2010, and earned the support of retailers. Publishing industry, take note. Lesson #1 Embrace all mediums, both new and old. While traditional publishers originally feared the online marketplace, Marvel partnered with brick-and-mortar businesses and digital distributors. By consulting its retail partners before introducing digital initiatives, the company was able to leverage the industry as a whole. "A lot of meetings with retailers start a bit tense," says Peter Phillips, SVP of Marvel Digital Media, "but we explain that our goals can help them grow." Lesson #2 All customers can be treated equally. With most magazines, subscribers receive digital access for free, but newsstand buyers do not. Marvel has a different plan: A free digital download code for in-store purchases marks an industry first, and it's expanding the feature to graphic novels. Similarly, digital customers receive a $5 in-store coupon with their purchase, encouraging them to continue visiting storefronts. Lesson #3 Make an ecosystem to create value. At last year's South by Southwest, Marvel announced plans to offer enhanced multimedia with digital purchases,... Continue reading at 'Fast Company'
[ Fast Company | 2012-03-27 00:00:00 UTC ]
News tagged with:
#graphic novels
#digital purchases
#augmented reality
Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy,... Continue reading at Fast Company
[ Fast Company | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novels
#digital purchases
#augmented reality
Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age
[ Advertising Age | 2022-11-04 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#brick-and-mortar stores
#digital media
For many bricks-and-mortar bookstores, 2014 was a banner year, helped by the overall improvement in the sale of print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mixed results
#bricks-and-mortar stores
#digital content
#bricks-and-mortar bookstores
#banner year
#print books
The US book and journal publishing industry sold $27.01bn of books in 2013, with ebooks hitting... Continue reading at The Bookseller
[ The Bookseller | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebooks hitting
Written By: Charlotte Williams Publication Date: Wed, 16/02/2011 - 07:42 Orion chief executive Peter Roche has called increasing ebook sales "welcome" but cautioned that they will put "more of a strain on bricks and mortar" bookselling. Roche was speaking to hundreds of authors, agents and... Continue reading at The Bookseller
[ The Bookseller | 2011-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital growth
#central london
From her wildly successful podcast, Zibby Owens has built a media empire, complete with her own publishing company and, starting Feb. 18, a Santa Monica bookstore. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-02-08 14:00:14 UTC ]
More news stories like this | News stories tagged with:
#media empire
Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-03-23 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
Wakefield indie Rickaro Books will close its bricks and mortar bookshop in March and move its focus to its website selling rare and antique books. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 01:28:46 UTC ]
More news stories like this | News stories tagged with:
#mortar bookshop
#bookshop
Ann Patchett reveals the route to her bestseller and how she'll battle Amazon. (Shop dogs help.) Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-10-31 20:02:20 UTC ]
More news stories like this | News stories tagged with:
#bookseller
The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names... Continue reading at Advertising Age
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#world cup
#sarah personette
#wide swath
#live video
#personal information
#similar route
BuzzFeed, Group Nine Media and other big digital publishers are floating the idea of merging to get better terms from Google and Facebook. It won't work. The post ‘Thinking along the wrong trajectory’: Digital media mergers won’t solve the duopoly problem appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-20 00:00:00 UTC ]
More news stories like this |
On a Christmas Eve shopping visit to the bustling Amazon Books in New York, journalist Cherie Hu realized that Amazon had flipped the table on the analog environment of traditional bookselling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-11 00:00:00 UTC ]
More news stories like this |
Madefire's digital comic book platform is a good way to spice up stories that you may have read countless times, but its catalog has always had a conspicuous gap: namely, there were no Marvel comics. That ends today. Madefire has added Marvel to its... Continue reading at Engadget
[ Engadget | 2017-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marvel comics
#ends today
Amazon, best known for demolishing the bookstore industry by selling books online, celebrated the opening of its first physical bookstore in the state. The Amazon Books at the Legacy Place shopping center in Dedham is the e-commerce giant's fourth physical store. The other three are in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#inside amazon
#amazon books
#brick-and-mortar bookstore
#physical bookstore
#e-commerce giant
#online retail
The Dedham, Mass., bookstore, which opened yesterday, is the first of the e-tailer's physical stores to feature a cafe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon unveils
#opened yesterday
#physical stores
Despite weak holiday sales at Barnes & Noble, CEO Len Riggio said there are no plans to accelerate store closings and that he expects the retailer to be "store positive" in the fiscal year ending in April 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
Waterstones has a “major hurdle” to jump in April, when the introduction of the UK government’s “unjust” business rates re-evaluation will leave the company with a £2m-a-year shortfall, which could jeopardise the retailer’s recent return to profitability. Continue reading at The Bookseller
[ The Bookseller | 2016-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daunt slams
#business rates
#mortar stores
#major hurdle
#uk government
#recent return
Amazon’s keen on both fashion and retail — and whether those interests ever intersect could help shape the next leg of the digital retail revolution. The Seattle-based Amazon has already opened two bookstores (three more are on the way) and multiple pop-up mall kiosks. Now the endless aisle... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon appears
In a presentation to investors Thursday morning, company execs unveiled the new cafes that will be the centerpiece of its new concept stores, discussed plan to grow store and online sales, and strategy to continue to shrink Nook losses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bn puts
#concept stores
#online sales
Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with... Continue reading at Digiday
[ Digiday | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growth appeared
#reality check
#digital publishers
#meaningful revenue