Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy, including an online archive in 2007 and a branded app in 2010, and earned the support of retailers. Publishing industry, take note. Lesson #1 Embrace all mediums, both new and old. While traditional publishers originally feared the online marketplace, Marvel partnered with brick-and-mortar businesses and digital distributors. By consulting its retail partners before introducing digital initiatives, the company was able to leverage the industry as a whole. "A lot of meetings with retailers start a bit tense," says Peter Phillips, SVP of Marvel Digital Media, "but we explain that our goals can help them grow." Lesson #2 All customers can be treated equally. With most magazines, subscribers receive digital access for free, but newsstand buyers do not. Marvel has a different plan: A free digital download code for in-store purchases marks an industry first, and it's expanding the feature to graphic novels. Similarly, digital customers receive a $5 in-store coupon with their purchase, encouraging them to continue visiting storefronts. Lesson #3 Make an ecosystem to create value. At last year's South by Southwest, Marvel announced plans to offer enhanced multimedia with digital purchases,... Continue reading at 'Fast Company'
[ Fast Company | 2012-03-27 00:00:00 UTC ]
Augmented reality has had success enhancing content and advertising, but many, including Michela O’Connor Abrams, president of Dwell Media, believe its real value lies in e-comme Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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It's rare in the West for graphic novels to win mainstream accolades and readership, but in Asia, it is the norm. In the US, isn't it time for that to change? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-11 00:00:00 UTC ]
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Printed graphic storytelling is an extension of all that has been performed for centuries across Asia, where often the word and the graphic symbol are one. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-11 00:00:00 UTC ]
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Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy,... Continue reading at Fast Company
[ Fast Company | 2012-03-27 00:00:00 UTC ]
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Next month, Marvel Comics will release a new application to add content enhanced with augmented reality to some of its comic books. Continue reading at PC World
[ PC World | 2012-03-26 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Wed, 19/10/2011 - 08:55 Macmillan Childrens Books has signed up publishing rights in crime-fighting CBeebies character Rastamouse. The deal was struck with DHX Media, and will enable Macmillan to publish a range of Rastamouse products including... Continue reading at The Bookseller
[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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Apple has moved to block third party app developers from selling content, such as ebooks, outside of the app store, leading to speculation that it wants a cut of digital purchases, even when they are made via apps such as the Kindle app. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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