Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy, including an online archive in 2007 and a branded app in 2010, and earned the support of retailers. Publishing industry, take note. Lesson #1 Embrace all mediums, both new and old. While traditional publishers originally feared the online marketplace, Marvel partnered with brick-and-mortar businesses and digital distributors. By consulting its retail partners before introducing digital initiatives, the company was able to leverage the industry as a whole. "A lot of meetings with retailers start a bit tense," says Peter Phillips, SVP of Marvel Digital Media, "but we explain that our goals can help them grow." Lesson #2 All customers can be treated equally. With most magazines, subscribers receive digital access for free, but newsstand buyers do not. Marvel has a different plan: A free digital download code for in-store purchases marks an industry first, and it's expanding the feature to graphic novels. Similarly, digital customers receive a $5 in-store coupon with their purchase, encouraging them to continue visiting storefronts. Lesson #3 Make an ecosystem to create value. At last year's South by Southwest, Marvel announced plans to offer enhanced multimedia with digital purchases,... Continue reading at 'Fast Company'
[ Fast Company | 2012-03-27 00:00:00 UTC ]
After launching the category in 2015 with much fanfare, Scribd has now quietly ended subscription access to comics and graphic novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-11 00:00:00 UTC ]
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Here are the ten most popular stories about graphic novels and comics published on publishersweekly.com in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
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Publishers Weekly was on the scene at Comic Arts Brooklyn, an annual festival of independent and self-published comics and graphic novels, to capture images of the artists and their works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-07 00:00:00 UTC ]
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Ram Devineni and illustrator Dan Goldman tell the story of Priya, an Indian superhero who empowers women. Ram Devineni and illustrator Dan Goldman tell the story of Priya, an Indian superhero who empowers women.Pokémon Go has made 2016 an exciting year for augmented reality... Continue reading at Fast Company
[ Fast Company | 2016-10-28 00:00:00 UTC ]
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We check in with the school and library scenes for fall 2016, with features on graphic novels, how teachers start the school year and engender lifelong reading habits, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
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The San Diego Comic-Con International, held July 21-24, brings together the full spectrum of the pop culture world from comics and graphic novels to movies, TV and animation. Publishers Weekly was there to capture images of the events, artists, publishers and fans attending the biggest pop... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-27 00:00:00 UTC ]
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There were plenty of new graphic novels of all kinds at this year's Comic-Con, including one by acclaimed Canadian novelist Margaret Atwood. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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Among the trends at this year's Licensing International Expo were properties aimed at a pre-school audience, books tied to reality shows, and augmented reality. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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Alabama comics house 12-Gauge Comics has teamed with the novelist to adapt his Nick Travers Southern crime noir series into graphic novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-08 00:00:00 UTC ]
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Comixology Unlimited offers subscription access to thousands of comics, graphic novels and manga from independent publishers—there are no titles from DC or Marvel—for $5.99 per month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-24 00:00:00 UTC ]
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We take a look inside the manga and graphic novel imprint Yen Press, a partnership between Hachette and Kadokawa. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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The technology could one day serve as the basis for a product that embraces the physical book, while adding cool digital content on top.Technology that would bring the experience of reading a book into the 21st century—and not by replacing the book with a computer—was patented today by Google,... Continue reading at Fast Company
[ Fast Company | 2016-03-04 00:00:00 UTC ]
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The bookseller will sell limited-edition, exclusive versions of graphic novels with variant covers at its stores around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
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These are the ten most popular stories about graphic novels and comics published on publishersweekly.com in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-21 00:00:00 UTC ]
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The Google Play Store adds landscape scrolling, curated series pages and personal recommendations for comics and graphic novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-12 00:00:00 UTC ]
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New York Review Comics will launch in March with plans to release six graphic novels per year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-22 00:00:00 UTC ]
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AR&Co, an Indonesian startup that specialized in augmented reality, presented new possibilities for storytelling at the Frankfurt Book Fair. The post Indonesian Startup Gives Books a New Dimension appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
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Led by girl-focused comics, sales of kids' and YA graphic novels continue to grow and publishers used New York Comic Con to launch a spate of new properties targeting girls and young women. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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Novelist Dennis Cooper's latest books use found GIFs to tell creepy horror stories.Novels are made of words. Graphic novels are made of pictures, and often words. But what does a novel composed of GIFs look like, and can it be called a novel at all?Read Full Story Continue reading at Fast Company
[ Fast Company | 2015-09-11 00:00:00 UTC ]
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Last year was the best year for sales of graphic novels in the UK since BookScan records began in 1998, with the genre bringing in almost £20.5m worth of print sales. Publishers and retailers are crediting the boom to a broadening of range and a diversification of characters and writers within... Continue reading at The Bookseller
[ The Bookseller | 2015-08-30 00:00:00 UTC ]
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