Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy, including an online archive in 2007 and a branded app in 2010, and earned the support of retailers. Publishing industry, take note. Lesson #1 Embrace all mediums, both new and old. While traditional publishers originally feared the online marketplace, Marvel partnered with brick-and-mortar businesses and digital distributors. By consulting its retail partners before introducing digital initiatives, the company was able to leverage the industry as a whole. "A lot of meetings with retailers start a bit tense," says Peter Phillips, SVP of Marvel Digital Media, "but we explain that our goals can help them grow." Lesson #2 All customers can be treated equally. With most magazines, subscribers receive digital access for free, but newsstand buyers do not. Marvel has a different plan: A free digital download code for in-store purchases marks an industry first, and it's expanding the feature to graphic novels. Similarly, digital customers receive a $5 in-store coupon with their purchase, encouraging them to continue visiting storefronts. Lesson #3 Make an ecosystem to create value. At last year's South by Southwest, Marvel announced plans to offer enhanced multimedia with digital purchases,... Continue reading at 'Fast Company'
[ Fast Company | 2012-03-27 00:00:00 UTC ]
New York Comic Con attracted a record crowd of 200,000 to the Javits Convention Center and a variety of venues around New York City, including the New York Public Library, for a week of presentations and events celebrating comics, graphic novels and a wide range of popular culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-12 00:00:00 UTC ]
More news stories like this
This year’s slate of New York Comic Con announcements included both graphic novels and periodical comics aimed at children and teens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-12 00:00:00 UTC ]
More news stories like this
New York Comic Con 2017, held October 5-8 at the Javits Convention Center in Manhattan, attracted a record number of attendees. Publishers Weekly was on hand to bring back images of the artists, publishers and fans attending the annual celebration of comics, graphic novels and popular culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-10 00:00:00 UTC ]
More news stories like this
NYPL and New York Comic Con are partnering to offer a day of professional programming on graphic novels for librarians and teachers on October 5, at the Stephen A. Schwarzman Building on Fifth Avenue. Here is a preview of the schedule, which will be finalized closer to NYCC. Admittance requires... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
More news stories like this
European graphic novel publisher Humanoids is adding Humanoids Kids, a new line of graphic novels for children and young adults, and Slice of Life, a new line of books focused on a variety of material aimed at older readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-23 00:00:00 UTC ]
More news stories like this
This year's show marked continuing demand for graphic novels, driven by children's graphic novels and highlighted by the launch of new imprints at comics houses and at traditional New York trade book houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-25 00:00:00 UTC ]
More news stories like this
At this year’s San Diego Comic-Con, held July 19-23, DC Entertainment was one of a number of publishers unveiling new projects with its announcement of a new series celebrating the 25th anniversary of the character Harley Quinn. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
More news stories like this
Svetlana Chmakova new YA graphic novel, Brave, which came out in May, had an first printing of 150,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-13 00:00:00 UTC ]
More news stories like this
Graphic novels have a significant presence this year at ALA 2017 and are in demand by librarians looking to offer their patrons a wide variety of stories encompassing race, gender and sexual identity and nonwestern cultures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-26 00:00:00 UTC ]
More news stories like this
There's nothing quite like having a book literally come to life in the palm of your hands. Continue reading at Stuff
[ Stuff | 2017-06-26 00:00:00 UTC ]
More news stories like this
Although comics publishers were mostly perplexed at the drop in traffic at BookExpo, they were upbeat that graphic novels had a big presence at the show, including an expansion of comics programming and artist appearances. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-06 00:00:00 UTC ]
More news stories like this
This year at BookExpo 2017, the Hot Graphic Novels panel featured six creators from all over the world discussing five works that spanned a variety of styles and subject matter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-05 00:00:00 UTC ]
More news stories like this
Demand for graphic novels and comics keeps growing in libraries, as patrons are asking for both in print as well as in digital formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
More news stories like this
DAY 1NEWFRONTS FATIGUE SET IN EARLY, after the annual two-week showcase for digital video began with a two-hour pitch to advertisers by The New York Times. The Times paraded out its journalists the way other digital publishers might tout their social influencers as #NewFronts became a trending... Continue reading at Advertising Age
[ Advertising Age | 2017-05-05 00:00:00 UTC ]
More news stories like this
It didn't take long to get NewFronts fatigue. The New York Times kicked off the two weeks of presentations with a more-than-two-hour pitch to agency executives and marketers parading its journalists in the way other digital publishers might show off their social influencers.Typically one of the... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
More news stories like this
The annual festival, focused on indie comics and graphic novels, attracted more than 4,000 fans on Saturday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-05 00:00:00 UTC ]
More news stories like this
This year's MoCCA Arts Festival, an annual gathering of independent and self-published comics and graphic novels, attracted a record crowd. PW was there to capture images of the weekend comics festival. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-03 00:00:00 UTC ]
More news stories like this
Pioneering former Vertigo executive editor Karen Berger returns to comics publishing with a new imprint at Dark Horse focused on creator-owned comics and graphic novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
More news stories like this
Retailers blame the presidential campaign and postelection anxiety for the year ending on a flat note, but some categories are growing in the book trade and in the comics shop market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-10 00:00:00 UTC ]
More news stories like this
Lion Forge senior editor Andrea Colvin will oversee Lion Forge's newly expanded children's comics imprint, Roar Comic/CubHouse. She talked with 'PW' about the newly expanded imprint and the publisher's plans for the ALA Midwinter meeting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
More news stories like this