Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy, including an online archive in 2007 and a branded app in 2010, and earned the support of retailers. Publishing industry, take note. Lesson #1 Embrace all mediums, both new and old. While traditional publishers originally feared the online marketplace, Marvel partnered with brick-and-mortar businesses and digital distributors. By consulting its retail partners before introducing digital initiatives, the company was able to leverage the industry as a whole. "A lot of meetings with retailers start a bit tense," says Peter Phillips, SVP of Marvel Digital Media, "but we explain that our goals can help them grow." Lesson #2 All customers can be treated equally. With most magazines, subscribers receive digital access for free, but newsstand buyers do not. Marvel has a different plan: A free digital download code for in-store purchases marks an industry first, and it's expanding the feature to graphic novels. Similarly, digital customers receive a $5 in-store coupon with their purchase, encouraging them to continue visiting storefronts. Lesson #3 Make an ecosystem to create value. At last year's South by Southwest, Marvel announced plans to offer enhanced multimedia with digital purchases,... Continue reading at 'Fast Company'
[ Fast Company | 2012-03-27 00:00:00 UTC ]
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Amazon's second brick-and-mortar bookstore will open in San Diego this summer, the San Diego Union-Tribune reports. The final sign of the bookstore was just that — a sign. Signage over construction in the University Towne Center Mall in San Diego reads, "Coming this summer — Amazon books." Last... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-07 00:00:00 UTC ]
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After opening its first physical bookstore last year in Seattle, Amazon is opening a second bricks and mortar outpost in San Diego, Calif. 'The San Diego Union Tribune' reported that the new store will open this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-07 00:00:00 UTC ]
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After debuting its first physical bookstore in Seattle last year, Amazon is expanding its footprint with a second location.Amazon is building a second brick-and-mortar bookstore in a San Diego mall, the San Diego Union-Tribune reports, with plans to open the store this summer. The new location... Continue reading at Fast Company
[ Fast Company | 2016-03-07 00:00:00 UTC ]
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After putting booksellers out of business, Amazon is set to open its own retail chain.Amazon, the online retailer that killed off so many independent bookshops, is getting ready to launch its own brick-and-mortar book chain. According to the Wall Street Journal, the CEO of a major mall operator,... Continue reading at Fast Company
[ Fast Company | 2016-02-03 00:00:00 UTC ]
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Twenty years after Amazon.com famously upended the brick-and-mortar book business, the e-commerce giant is going to open a physical bookstore of its own. Continue reading at Stuff
[ Stuff | 2015-11-04 00:00:00 UTC ]
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Considered the bane of many brick-and-mortar bookshops, Amazon.com is ironically entering the business with a physical bookstore it is opening in Seattle on Tuesday. The online retailer sees the store that it is opening in University Village as a physical extension of its online business. The... Continue reading at PC World
[ PC World | 2015-11-03 00:00:00 UTC ]
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The tech giant that pioneered online bookselling is going old school. Amazon unveiled its first bricks-and-mortar bookstore, Amazon Books, in Seattle’s upscale University Village shopping mall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-03 00:00:00 UTC ]
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Amazon's domination of digital comics distribution continues with Marvel's new deal to sell single issues through Kindle.Last April, Amazon took steps to own the comic book industry's digital transition by purchasing comiXology, the leading platform for buying and reading digital comics. Today... Continue reading at Fast Company
[ Fast Company | 2015-06-18 00:00:00 UTC ]
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When the spin-off of its college division is completed later this year, Barnes & Noble plans to sell both print and digital books, B&N Inc. CEO Mike Huseby told analysts during a conference call last week to discuss third-quarter results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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Big publishers are likely to feel a squeeze on their supermarket sales as a result of the sector experiencing a “once in a generation change”. Two of Britain’s biggest supermarkets, Tesco and Sainsbury’s, are also big retailers of books. Both retailers reported slumps in profits in their recent... Continue reading at The Bookseller
[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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Dozens of Marvel comic book series are now available on Kobo’s digital reading platform, offering another alternative to ComiXology. The post Marvel Adds Digital Comics to Kobo Catalog appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-01 00:00:00 UTC ]
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E-book retailer Kobo has reached an agreement with Marvel Comics to sell digital editions of its collected graphic novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
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Roger Tagholm bids a poetic adieu to Random House's iconic colophon, which has been replaced by a new text-based 'global identity.' Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-04 00:00:00 UTC ]
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Wednesday’s BookExpo panel on the future of bricks-and-mortar retailing couldn’t have been scheduled at a more auspicious time for indies: the day after the American Booksellers Association announced a resurgence in the number of independent bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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When online bookstores came on the scene back in 1999, there were around 5,000 brick-and-mortar bookstores in Korea. Today, there are barely 1,500 nationwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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In a reprise of a similar promotion at last year’s SXSW Interactive, Marvel is marking its appearance at the annual tech festival with an introductory offer of 99 cents for a month’s access to Marvel Unlimited, its e-comics subscription service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-04 00:00:00 UTC ]
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Daphne Durham, who is stepping into the role of publisher for Amazon’s adult trade and children’s imprints as Larry Kirshbaum departs, said the company is “delighted” with the sales performance of the unit’s titles to date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-09 00:00:00 UTC ]
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Even though Thanksgiving came early this year, big box retailers, national chains, and online sellers began the Christmas season even earlier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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Australia's Bookworld has guaranteed that it will beat Amazon and other online competitors' prices by 10%. But are they risking losing too much profit? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-09 00:00:00 UTC ]
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As the start of the student year approaches, academic booksellers have been warned that shunning... Continue reading at The Bookseller
[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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